A study of five city newspapers over a 10-year period indicated that business/economic news coverage increased steadily, especially in nonbusiness sections of the newspapers. The depth in such news coverage also increased, with an increased emphasis on explanation noted. (RL)

Concludes that organizing information in news stories by candidates as opposed to issues is more effective in political decision making. (Author/FL)

The composite picture of the typical top-level newspaper manager that emerged from a survey of the top managers at 433 newspapers was that of a White, Protestant, married man in his late forties with at least one child and a college degree. Only about 2.4 percent of the top-level managers surveyed were women. (GT)

An analysis of selected Mexican daily newspapers suggests that travel information is not gathered, processed, and disseminated systematically by Mexican newspapers. (GT)

Presents weaknesses of past audience research in public radio, and describes a survey methodology for future effective analysis of public radio audiences. (CMV)

Three sets of audiovisual lessons were presented on either a prototype videodisc player or with film/audiocassette. Both groups of trained soldiers performed significantly better than a control group. On two of the lessons, no difference was found between presentation modes--the third favored film/audiocassette. (Author/JEG)

Describes the decline of direct newspaper competition in terms of the loss of effective newspaper market segmentation. Examines the following influences on market segmentation: shift in advertising demand, advertiser preferences for differentiated audiences, shift in subscriber demand, growth of alternative media, increasing production costs, and…

Analyzes the extent of coverage, total year's publishing output, time lag between publication and review date, length of review, amount of actual criticism, reviewers, and policies of 30 publication reviews chosen from the 1972-74 lists of Notable Children's Books. (Author/CMV)

An analysis of the editorials in ten leading newspapers during the 1976 presidential election shows that considerably more space was devoted to economic issues than to any other specific issue. (GT)

An examination of the way Blacks use the media and the way they assess their communication environment revealed that social structural variables were important determinants of both media exposure and perceptions of the media. (GT)

Reports that the purposes of writers of letters to the editor, as well as several kinds of unwritten editorial policies, accounted for the low level of mobilizing information in letters to the editor published by one daily newspaper. (GT)

An analysis of the use by 23 newspapers of material from the three major commercial television network interview programs--"Issues and Answers" (ABC), "Face the Nation" (CBS), and "Meet the Press" (NBC)--suggests that newspapers associated with television stations do not give preference to materials from their own…

Secondary analysis of 1971 and 1977 surveys by the Newspaper Advertising Bureau suggests that newspaper editors underestimate public interest in sicence news. (GT)

Reports that callers to a radio talk show were more likely than average to be single, living alone, alone at the time of the call, and not a member of any organization. (GT)

An analysis of the election stories about presidential candidates that appeared in three major news magazines during the 1976 presidential campaign reveals that coverage of Eugene McCarthy's candidacy was unbiased but meager. (GT)