The purpose of this study was to examine talented/gifted students' choices of college majors and what factors most likely affected their decision. By utilizing a data collecting technique called Knowledge Discovery in Databases (KDD) or data mining, we identified and collected data pertaining to 109 talented/gifted students with perfect SAT and/or…

The preceding chapters of this monograph have served to situate the study of physical education teacher education recruitment and retention within relevant literature and theory. This chapter outlines the sequential explanatory design methods, whereby participants in an online survey were selected using stratified random sampling to participate in…

The November 2019 60-Second Survey (provided in the appendix) inquired about the use of territory management for undergraduate and graduate students. For the purpose of this survey, territory management has been defined as follows: "Territory management is the assignment of an admissions representative to a population of targeted students.…

The Post-9/11 GI Bill was implemented in 2009. Since then more than 1,900,000 people have used the benefit and more than $90 billion have been paid to institutions of higher learning and to Post-9/11 GI Bill users. During this period there has been a shift in the types of college and universities veterans attend, as well as the educational models…

Purpose: How higher education institutions (HEIs) approach the recruitment of international students is an area of global interest (James-MacEachern, 2018, Ross "et al.," 2013), but there is limited focus on how institutions in different parts of the world approach international student recruitment as an export marketing orientation…

This qualitative study examined the process whereby international college students from various countries choose their country of study, type of institution, specific college, and program. It identified and explored the relative importance of each decision-making factor. Fifty-five international students attending four Greater Toronto Area (GTA)…

The article uses the concept of organisational status to explore how universities respond to intensifying competition. Although status is not a novel phenomenon in higher education, recent insights show that the concerns with vertical positioning, both nationally and internationally, are gaining prominence with a growing number of universities…

With baby boomer Extension professionals at or nearing retirement, recruitment strategies for future hires are important. Reaching out to undergraduate students is not uncommon; however, involving them in research may be an untapped tool for exposing them to a profession in Extension. Using community-based research that involves undergraduate…

Full-time virtual schooling is a growing alternative to traditional schools, although it is an option still unknown to many students. The ability to inform students through marketing is thus foundational to the success of virtual schools. Using a qualitative case study methodology, this article examines marketing patterns for nonprofit virtual…

Research shows career and technology centers have faced recruitment and retention issues for many years. Although the majority of the centers had declining enrollment a small number saw sustained or increased pupil counts. This descriptive case study was used to discover practices and procedures used by career centers with sustained or increased…

In "Lifting the Veil on the Enrollment Management Industry," Stephen J. Burd brings together higher education journalists, researchers, and industry insiders to examine how this industry has evolved to shape US college admissions since its inception in the 1980s. Noting the inequities that have been caused or perpetuated by enrollment…

This report is the latest in a series of Higher Education Policy Institute (HEPI) reports on future demand for higher education. It looks at the various factors which may affect participation in higher education by home students in England up to 2035. This present report is produced in a very different environment from that of previous reports.…

Research about physical education teacher education (PETE) indicates that the education program attracts homogeneous groups of students, consisting mainly of young men originating from the country in question and who have academic backgrounds. The purpose of this article is, through a case study of one Swedish PETE institution, to explore a cohort…

Exposure to role models has been recommended as a way to attract and retain students in Information Systems (IS) programs. One way to accomplish this exposure in IS classrooms is with career panels of alumni professionals who offer a realistic perspective of various IS-related roles and can frankly answer questions from students. For this study,…

This report is organized around 10 challenges (and associated solutions) based on data from a survey of 1,609 survey respondents, each of whom was screened to ensure that they had firm plans to enroll in a fully online program in the next year (online course takers in otherwise hybrid or classroom programs were not eligible). They also had to be…