Discusses children's television viewing, particulary their exposure to advertisements for proprietary drug products, and relates this to their views of the amount of sickness in society and the reliance on medicine. (JMF)

Introduces a theoretical perspective on media viewing choices, grounded in social identity theory. Content analysis demonstrates that child, younger adult, and older adult television viewers show a preference for viewing characters of their own age. The experiment demonstrates that young adults' preference for viewing young adult characters exists…

Discussion of the use of technology in classrooms focuses on the use of television for foreign language distance education in elementary, middle, and secondary schools. The experiences of two teachers are shared to show how teachers adopt and integrate technology in the classroom. (LRW)

Uses content analysis of television characters in all occupations across 30 seasons to test the argument that television entertainment depicts business negatively. Reaffirms that television stigmatizes the occupation of business, independently of economic factors. Notes that these results pose a challenge to mass communications theory that…

Critically reviews research on effects of cartoon violence on children's moral understanding and behavior to enable early childhood educators and parents to make informed decisions about what constitutes potentially harmful television viewing. Focuses on preschoolers' limited comprehension of television content and relatively sophisticated moral…

Examines the differences in how Black and White viewers process messages based on the race of television characters representing five occupations. Notes that findings from male college students suggest that Black viewers have better recall of Black occupational characters than White characters on television. Reveals evidence that both Black and…

Presents four brief articles which describe (1) ideas for teaching vocabulary through cooperative learning; (2) ways to include discussion in sustained silent reading; (3) an artistic prewriting activity; and (4) the effects of background television viewing on studying. (RS)

Describes two studies conducted in The Netherlands that compared two modes of off-air videotape use of educational television programs on mental arithmetic for elementary students. Active use of the videotapes with interruptions for interactive teaching are compared with passive, uninterrupted viewing, and implications for the design of…

Discusses television's influence on today's youth culture and examines measures that may be taken to limit or change the nature of that influence. Warns that efforts to control television programing will continue to fail until educators understand that television is an integral part of the youth culture, not just an influence.(KO)

Reviews multichannel learning research to find the best ways to combine audio and video in television to improve learning, and summarizes the research findings into principles for instructional television production. Highlights include the effects of redundancy on learning and on audience attention, message clarity, and problems in instructional…

Proposes that the means of communication dictate who communicates and what is communicated. Discusses the use of television in the 1988 presidential election and identifies the principles upon which television operates. Outlines necessary critical viewing skills that students should learn. Points out that these skills lead to rationality. (KO)

Presents a case study of a six-year-old Finnish girl who learned a foreign language by watching English language cartoons on video, without formal teaching or contact with native speakers. Topics addressed include television versus video; sentence structure; rate of speech; repetition; and learning by viewing versus naturalistic language learning.…

Describes a study of undergraduates that was designed to assess the independent and interactive effects of emotional arousal and emotional valence on viewers' cognitive capacity and memory for television messages. Highlights include emotional processing and memory, emotion and cognitive capacity, pretests and posttests, and hypotheses tested.…

Discusses the advantages and disadvantages of distance education facilities controlled by instructors who operate the equipment themselves versus those controlled by operators who merely have technical control over the transmission. Guidelines are suggested for both approaches to production and the impact on quality, costs, flexibility, and…

Discusses a children's television show, "The Math Connection," which shows connections between mathematics and daily pursuits of local workers and tries to affect attitudes of students and teachers toward mathematics. Describes the content and structure and the open-ended problems on which students work to prepare for the show. (MKR)