Rock videos have their antecedents in film and television images, although music in films is usually background music. Television made possible the live transmission of musical numbers with visuals. The musical television commercial is an amalgam of conventions, with background music suddenly erupting into text, unheard by the characters but…

Highlighting the importance of media education in Latin America, this paper describes projects conducted by the Latin American Institute for Communicative Education and the National Council for the Population of Mexico to examine the family's influence in promoting critical television viewing. A theoretical model for media education is then…

A study was conducted to describe the extent and dimensions of televised messages about nation, culture, and the Olympics, comparing them across three broadcast systems in Australia, the United Kingdom, and the United States. The study was based on complete opening ceremony telecasts by NBC in America, Australia's Network TEN, and the British…

This collection of three essays examines the use of audiovisual instruction in Chiba Prefecture, east of Tokyo. In the first example, a closed circuit video system combined with overhead projectors was used to increase student motivation in a junior high school. In the second example, films, radio, television, slides, and videotaped materials were…

In spring 1983, a pilot project was implemented at Cuyahoga Community College (CCC) to conduct a section of a low enrollment course, "The Psychology of Aging," in the main campus's television studio, with two-way communication between the main campus and the two suburban campuses. The project's success was assisted by insuring job…

A study was conducted to (1) examine children's visual and auditory attention to, and comprehension of, narrated and nonnarrated versions of two television programs, and (2) test a measure of auditory attention in relation to visual attention and to comprehension of information presented with or without narration. Subjects, 117 five- and…

A study using a cross-sectional survey technique compared the uses of American television by 276 native American and 83 nonnative American children. Uses of American television were defined in terms of motivation for television viewing, preference for television programs, patterns of exposure to television, identification with television…

This discussion of issues that merit investigation in British primary schools focuses on those issues that concern the links between pedagogic positions, the practices these involve, the media education issues that are thus addressed, the consequences for the activities of the learner, and the critical understandings these practices facilitate. It…

Preplays (critical material presented before a televised program) were inserted before three sections of a televised story to determine if they would improve children's attention and comprehension by providing overall plot structure for selecting and integrating important story events. The preplays varied on two orthogonal dimensions: presence or…

To examine the rhetorical vision of nuclear war presented in the television show "The Day After," it is necessary to consider (1) the motives of those involved in producing the film, (2) the debate over the film that preceded its presentation, (3) the effect of the film's message, and (4) how the film's rhetorical structure contributed…

An invitation-only seminar was held on January 20, 1983 to share knowledge, concerns, and ideas on the implications of cable and satellite for social action and educational broadcasting. An introduction by John Cain noted that, although the primary seminar focus was cable and satellite, other important developments could be equally important,…

Educators must become aware of the need for helping students overcome excessive television viewing and develop selective, purposeful television-viewing habits. This study provides information to help educators select and implement educational programs with these aims. Brief annotations of 77 research articles are organized under the following…

The purposes of the "Pilot Study for the Active TV Viewer Scholar Education" project were to find low cost teaching methods that developed critical television viewing skills among elementary and secondary students, and to develop a parallel program of family education in an effort to modify family viewing practices to encourage critical…

This report provides a detailed analysis of the video use and preferences of Swedish adolescents based on data drawn from the Media Panel project, a three-wave, longitudinal research program on video use conducted at the Department of Sociology, The University of Lund, and the Department for Information Techniques, the University College of Vaxjo,…

This report is one in a series dealing with Swedish adolescents' uses of video based upon the Media Panel research program, a three-wave, longitudinal research program on video use conducted at the Department of Sociology, the University of Lund, and the Department for Information Techniques, the University College of Vaxjo, Sweden. Data were…