Interviews, questionnaires, school visits, and examination of project films and documents supplied information for an interim evaluation of the effectiveness of the Roctapus (Really Outstanding Color Television About Practically Unlimited Subjects) program. A closed-circuit television series following a magazine format, Roctapus is distributed to…

This guide was prepared for use in conjuction with the television series JUBA, designed to link Afro-American children directly with their cultural heritage by establishing folklore awareness and curiosity. The four part guide uses language experience and a combination of childrens' natural fantasies and folklore imagery to help children develop…

A TWO-PHASE EXPERIMENT TESTED THE FEASIBILITY OF MOTIVATING RECENT HIGH SCHOOL GRADUATES TO DEVOTE SUMMER STUDY IN INTRODUCTORY COLLEGE STUDENTS FOR CREDIT BY MEANS OF OPEN CIRCUIT TELEVISION. A PILOT AND A EXPERIMENTAL COURSE WERE SCHEDULED IN SUCCESSIVE SUMMERS. THE PILOT PROGRAM SHOWED FAVORABLE RESULTS, BUT AN EXPANDED EXPERIMENTAL COURSE WAS…

AN INSERVICE TEACHER EDUCATION PROJECT UTILIZED CLOSED CIRCUIT TELEVISION AS A MEDIUM OF CLASSROOM OBSERVATION. IT WAS HYPOTHESIZED THAT CLOSED CIRCUIT TELEVISION COULD MAKE STAFF INTERVISITATION MORE EFFECTIVE. CLOSED CIRCUIT TELEVISION WAS USED IN 46 INSERVICE EDUCATION SESSIONS AND 51 SESSIONS WITH OTHER RELATED SCHOOL PURPOSES DURING THE…

PERTINENT FACTORS WERE DELINEATED IN THE ACCEPTANCE OR REJECTION OF TELEVISED INSTRUCTIONAL PROGRAMS USED WITH THE TEXAS EDUCATIONAL MICROWAVE PROJECT (TEMP)--AN EFFORT LINKING 11 COLLEGES AND UNIVERSITIES BY MICROWAVE TRANSMITTERS TO PROVIDE AN INTEGRATED CLOSED-CIRCUIT TELEVISION SYSTEM. DATA-GATHERING INSTRUMENTS WERE INTERVIEWS,…

Based on preliminary interviews with 40 adults, an instrument was devised for assessing voters' uses and gratifications of viewing television news about presidential campaigns. When this instrument was used to survey 226 persons of voting age, an analysis by orthogonal rotation of the data produced a six-factor solution accounting for 52.6% of the…

This study examined the patterns of ongoing play manifested over a year's time by 141 three- and four-year-old boys and girls at nursery schools and daycare centers. The relationships between such play and concurrent language usage and the child's patterns of television viewing at home were examined during this period. Parents of the children were…

This theme issue focuses on the development of telephone-based videotex systems that use television sets and the telephone with the addition of a simple keyboard to access banks of information available on computers and to receive information in print on the television screen. A series of articles are included on Prestel, a telephone-based…

The United States Supreme Court has recently begun to establish the right of consumers to receive certain commercial information and the right of proprietors of information to disseminate it. Simultaneously, there is a movement under way by administrative lawmaking bodies, professional associations, and citizens' groups to place advertising under…

In view of recent studies of media use in mental hospitals showing that television is the predominant mass medium and one with great potential for therapy, a study was conducted to determine the patterns of television viewing in this environment. A total of 1,204 observations were made in five lounges on two wards of a mental hospital.…

Evaluators of television programing and representatives of funding agencies discussed the impact of the perceptions of funding agencies on the evaluation of children's television. Participants also examined the interplay between the objectives of the television series and the evaluation, the relationship between production and evaluation, and the…

The research investigated the nature and frequency of hesitation phenomena in speech as presented within content segments featuring interaction among family members on three modes of television programming: documentary, prime time, and soap opera. A sample of videotape recordings for each program format was content-analyzed by noting repetitions,…

A study was conducted to explore the relationship between a child's exposure to television content portraying various levels of physical agression, verbal aggression, altruism, and affection, and that child's enactment of these four types of behavior under different conditions of parent-child co-viewing and discussion of the television content.…

This paper presents a review of research on television viewing and child behavior. The first section of the paper presents a brief historical review of television research. This review includes research on the effect of television on people's lives, the effects of violent content on aggressive behavior and the possible harmful effects of…

This set of papers represents the written record of the 1973 national conference for advertising educators held at Arizona State University in March. The conference focus was on current developments in the practice and teaching of advertising. The purpose of the conference was to bring insights about current advertising developments to the…