Investigates stereotyping of Native Americans by white college students, examining effects of vicarious contact via television and affective evaluations of direct and vicarious contact on stereotypes. Finds that evaluations of contact with minority groups determine group evaluation and that stereotyping is predicted by pleasant or unpleasant first…

Describes the results of a global survey about the most critical issues facing educational television in this decade. Results indicated that the most critical problems were limited funding, inadequate staffing, outdated equipment, insufficient broadcasting time, declining levels of government support, lack of equipment in schools, and insufficient…

The video and standard audio portions of 2 television programs were presented to 25 adults with low vision and 24 adults with normal vision; 29 additional subjects only heard the standard audio portions. Subjects then answered questions based on audio descriptions (AD) provided by Descriptive Video Service. Results indicated that some AD…

Two-way interactive television established a link between students and faculty at the University of Texas at Austin and the San Antonio Health Science Center. A survey indicated that graduates (N=225) were satisfied with television instruction and were positive about instruction from faculty with expertise that were located at other institutions.…

Examines how college students' marital schemata influences their evaluations of television couples' marital satisfaction. Finds that greater similarity between marital schemata and ratings of television couples' marriage type was associated with higher ratings of perceived television marital satisfaction. Notes that this effect held only for the…

Analysis of the process of educational television evaluation focuses on the Programme Evaluation Analysis Computer (PEAC) system. Highlights include affects of evaluation on learning; internal and external validity; variables in the evaluation model; formative evaluation; cognitive and affective objectives; and differences between general…

Finds that, among 168 Mexican and Puerto Rican children in grades two, four, and seven, television viewing was positively related to reading comprehension and vocabulary scores, but the relationships differed by ethnicity, grade, level of English proficiency, and time of day of television viewing. Contains 17 references. (SV)

Describes study that was conducted to determine the effects of captioned television videotapes on the listening comprehension of university students studying English as a Second Language (ESL). Results indicate substantial comprehension benefits for beginning, intermediate, and advanced students who view videotaped television material with…

Maintains that parents and educators should watch what children watch on television, especially commercials. Parents and educators should teach children to critically observe and analyze the messages and assumptions of television commercials. (BB)

Explores relationships between motivations for television viewing, including shyness, loneliness, self-esteem, and three measures of social support. Suggests viewing motivations are related to needs arising from two distinct sources: social compensation and mood management. (MS)

Describes the adaptation of three local public-access television channels in Alliance, Nebraska, for school and government use to inform citizens about the community. Highlights include a calendar for elementary and secondary schools, staff and student recognition, background music with CDs, and videotapes of school performances. (LRW)

Summarizes findings of the Television Violence Study indicating that the context of much television violence is dangerous to viewers, perpetrators go unpunished in the majority of programs, negative consequences of violence are often ignored, guns feature prominently, and presentation of violence differs greatly across networks and across…

Describes a study with undergraduate students that examined whether the appearance of graphics and other visuals in a television newscast would result in lower recall of audio content, whether such visuals would promote comprehension of each story as a whole, and whether subjects would prefer stories with visuals. (24 references) (LRW)

Describes a study that investigated sex-role stereotyping of occupational roles and the affective behaviors of music-video characters in a random sample of 182 MTV (Music Television) music videos in 1987. Race differences are also examined, and results are reported that suggest that the mass media perpetuates stereotypes. (30 references) (LRW)

Examines research methods and data related to television audiences in the United Kingdom. Topics addressed include defining the concept of an audience, time spent watching television and on other media activities, programs watched, audience composition and program scheduling, ways programing addresses audiences, audience research, audience…