Imagine that the year is 1985. The nationwide implementation of telecommunications technology has caused dramatic changes in the use of television in the past 15 years since the 1970's. These changes were initiated when cable television was expanded into the large cities and sets were connected to neighborhood centers which had a channel capacity…

The Information Retrieval Television (IRTV) system was a unique experimental media program initiated in several Ottawa, Canada schools in the fall of 1968. The program allowed teachers to select televised audiovisual programs for their classes at any time. This arrangement freed them from having to adapt to broadcast schedules or to the rigidities…

Discusses the importance of television in history and citizenship education in Soviet schools. Describes studies dealing with the effects of mass communications media on the educational process. Urges the integration of subject matter conveyed to students via television with that acquired in the classroom to foster development of theoretical…

Over the past few years, media use among children and teens has become more prevalent than ever. With the launch of the iPod, the explosion in instant messaging, the birth of mobile video and YouTube, and the advent of social networking sites like MySpace, young people are rarely out of contact, or out of reach of the media. Meanwhile,…

Television is responsible for more multicultural education than our public school system. The literature reveals that children's programming reflects society's dominant values and beliefs about a number of diversity-related topics such as race and gender. This article describes the findings of a unique study of preservice teachers' evaluations of…

One of the most effective ways to help students integrate classroom knowledge they have gained in an Organizational Communication class is for students to put that knowledge literally "to work" through analysis of an actual organization. However, unlimited entry into a "real" organization's communication systems is sometimes limited and often…

During the second year of life, infants exhibit a "video deficit effect." That is, they learn significantly less from a televised demonstration than they learn from a live demonstration. We predicted that repeated exposure to televised demonstrations would increase imitation from television, thereby reducing the video deficit effect. Independent…

Technology incentives are a great way to motivate teachers to learn to use technology. Polk County Schools in Florida has proven that technology incentives work to their advantage. A highlight that motivates Polk County teachers, is that a technology coaching program is in place to assist teachers at different schools. In this article, the author…

Television, video, and motion picture camera operators produce images that tell a story, inform or entertain an audience, or record an event. They use various cameras to shoot a wide range of material, including television series, news and sporting events, music videos, motion pictures, documentaries, and training sessions. Those who film or…

Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the…

This study examined the cognitive effects of an educational early childhood television program in Turkey that was designed to enhance basic cognitive skills and socio-emotional development of 5-year-old children. The program targeted children with low socioeconomic status who had limited access to formal preschool education. The program was…

This paper explores parental concern about children's activity levels and whether parents who are concerned about their child's activity provide a supportive environment. A sample of 615 parents of 5-6-year-old children and 947 parents of 10-12-year-old children completed a questionnaire. Just over 50% of parents reported they were concerned their…

Little attention in the quality-of-life literature has been paid to data on the daily activity patterns of happy and less happy people. Using ratings-scale information from time-diary studies, this article examines the hypothesis that people who describe themselves as happier engage in certain activities more than those who describe themselves as…

This paper investigates the reading of fiction books by 15 year olds in 18 OECD countries. It appears that girls read fiction books more often than boys, whereas boys read comic books more often than girls. Parental education, family structure, and the number of books and televisions at home influence the intensity with which children read fiction…

Current technology provides many new ideas and alternatives to traditional education and training practices. From the experience of the U.S. Air Force (USAF) Academic Instructor School (AIS) and current research in the field, teaching via interactive television (teleseminar/video teletraining) requires new teaching skills and new ways of thinking…