Contributes to scholarship on attitudes toward the media's role in society by investigating public attitudes toward the use of investigative reporting. Finds that a large majority (84%) still approve of investigative reporting in general, while approval for specific investigative reporting techniques remains low (about one-third). (SR)

Describes a study in which undergraduate students were divided into groups and were told that a public service announcement (PSA) about organ donation had succeeded in persuading other people, had failed to persuade others, or were given no information. Finds that subjects tended to explain third-person reactions to the PSA in ways that placed…

Presents the results of empirical research of media coverage of recent elections in Croatia. Uses qualitative analysis to examine coverage on broadcasts and in weekly and daily newspapers. Concludes that coverage of political parties was uneven. (PA)

Examines the influence of soft-money-sponsored issue-advocacy advertising in U.S. House and Senate campaigns, comparing its effects against candidate-sponsored positive advertising and contrast advertising on viewers' candidate preferences and on their attitude that reflect democratic values. Reveals no main effects for advertising approach on…

"Slacker Astronomy" is a weekly podcast that covers a recent astronomical news event or discovery. The show has a unique style consisting of irreverent, over-the-top humor combined with a healthy dose of hard science. According to our demographic analysis, the combination of this style and the unique podcasting distribution mechanism allows the…

Background/Context: Media comparison studies aim to compare the relative effectiveness of different media at promoting educational outcomes. While these types of studies remain popular, they have been under attack for more than two decades. Critics of media comparison studies claim that continued studies are unhelpful because a great number of…

A study examined whether ethical sensitivity can be measured in response to radio programming. The study was interested in the extent to which a person feels a program is unethical in either its substance or its presentation. Subjects, 17 undergraduates in telecommunications at a large midwestern university, received course credit for their…

For South African media and its audiences, as well as news researchers, the democratization developments in South Africa since April 1994 also offer new opportunities in the field of news flow studies. To answer the question "How are South African mass media portraying Africa and the rest of the world in the post-apartheid era through the…

This study examines textual analysis methodology as applied to mass communication studies. It focuses particularly on the theoretical basis of textual analysis, the analytical process, and congruent theoretical perspectives. Although the term "textual analysis" is often used generically, this study differentiates textual analysis as…

Noting that the technique of content analysis has become a useful tool for mass communication researchers, this annotated bibliography explains how the field evolved. The annotated bibliography's introduction suggests that: first stage issues (from the 1890s to the mid-1930s) involved efforts by journalists and educators to develop systematic…

The public receives a large percentage of its information about mental health issues from media sources. Research has shown that the portrayal of occupational roles is often distorted and unrealistic. Cultivation theory predicts that television's version of reality helps influence or "cultivate" viewers' beliefs about the world. This cultivation…

This paper explores three audience models which have traditionally animated American communications policy: the Effects Model, in which the audience is victim; the Marketplace Model, in which the audience is consumer; and the Commodity Model, in which the audience is a coin of exchange. In separate sections, the models are defined, their varying…

A study investigated the effects of the newly introduced Surgeon General's alcohol warnings and advertisements on college students. One hundred fifty-nine undergraduates in communication sciences at the University of Connecticut viewed slides of alcohol products, with or without advertisements and warnings. Following the viewings, subjects filled…

Browsing tools have been developed to help users make effective use of the large amounts of information in hypermedia applications, aiding the user both in orientation (Where am I in the collection of information contained in the hypermedia application?) and in navigation (How do I get to another specific piece of information?). There are few…

Market data in 34 different markets around the country provided the background for a comparison of newspaper subscribers and nonsubscribers. Essentially the market reports provided information on what kinds of people subscribe to a newspaper and why. Among the findings are the following: (1) subscribers tend to be older, to have higher incomes,…