The uses of television, radio, newspapers, and magazines by urban and rural respondents differ markedly over the range of entertainment, news, and information functions. As entertainment, television ranks highest in use by all 574 respondents. However, non-urban residents in large numbers favor radio as entertainment and as a news source.…

Two reports for specific subject matter areas--social work and psychology--from National Instructional Television (NIT) comprise this report. The first, dealing with social work, discusses NIT's interest in television materials for social work education at the undergraduate, graduate, and professional education levels, and presents opinions about…

The main objective of the Sesame Mother Pilot Project was to increase the effectiveness of the television program with preschool children in densely populated, low-income, inner-city areas. Volunteer Mothers selected from the inner-city areas of Los Angeles and Chicago were trained to conduct viewing sessions in their own homes. Following the…

In discussing the technical aspects of television production, this book covers both equipment and techniques used in these areas: camera, lighting, sound, settings, and make-up. Composition of images according to camera movement, placement of subjects, editing, and aural composition are also covered. Steps in the technical planning of a telecast…

Cable television, with its potential wealth of channels, provides education with a possible new tool through which existing services can be improved and new services devised. This report very briefly describes some of the possibilities for the use of cable television and gives a number of examples of ways in which communities are using cable…

The "Television Polytechnic" program of 1966 - 1970 was a joint effort of the Polish Ministry of Higher Education and Polish Television to provide televised education for working students. The subjects taught were those normally included in the first two years of the higher technical schools--math, physics, geometry, chemistry, mechanics…

A 20 item television commercial attitude survey given to 232 6th, 8th, and 12th grade students tested the hypotheses that: 1) younger children are more influenced by commercials than are older children; 2) that children are more apt to buy products which exert peer pressure upon them; and 3) that children are more susceptible to commercials which…

Educational television (ETV) has become a multi-purpose tool--more flexible, more accessible, less costly than ever before. This book discusses the kind of "eye to eye" rapport and communication which is possible through ETV. The growth and functions today of ETV in the learning situation are reviewed. Solutions and innovations are examined which…

The nature of today's popular culture, its place in American life, and its merit or lack of it are the themes of these essays from "The New York Times Magazine." Introductory essays discuss the use of leisure time, paying the cost of the arts, and whether American society can be considered "cultured." Subsequent essays discuss the nature of radio…

The quarterly report for the Children's Television Workshop describes the major activities and accomplishments in production and research for the Sesame Street and Electric Company programs. In addition, activities in public affairs, personnel, budget, and community education services, including services to the mentally handicapped and…

This report provides data from a larger study investigating consumer socialization of children which focused on the processes by which children acquire knowledge skills and attitudes related to consumer behavior. The research has utilized two theoretical perspectives: cognitive development and information processing theories. The data reported are…

The school district's interactive cable television network allows students and instructors at different schools to communicate. The public may view school programs through their community cable TV system, which provides many community awareness opportunities. Videotape exchanges are also conducted with students in other states and countries. (SJL)

Argues that television programs must be polysemic to achieve popularity because of the wide variety of subcultures represented in the television audience. Analyzes two scenes from "Hart to Hart" to demonstrate the textual devices that bear the dominant ideology and those that resist it. (JD)

An analysis of 43 films produced by children from 7 to 15 years old was performed to develop strategy for investigating how children learn and use symbolic system of film. Anticipated factors were overshadowed by use of commercial television formulas, suggesting strong television influence on development of children's symbolic skills. (MBR)

Four television journalists address television's impact on student cultural literacy. Comments indicate television's superior use of language teaches how to use language effectively, television has a tremendous impact in shaping our culture, and teachers can help students be better media consumers by involving them in critical thinking about…