Contends that the trouble with communication research is fragmentation and too much low-quality and very little high-quality work. (PD)

A report on research conducted on problems actually experienced by university users of television." The focus is on three main areas: (a) student and staff opinions; (b) pre-testing of programmes: and (c) using examinations and other records to assess the educational effects of university teaching by television." (Author/AA)

This review of the literature discusses the relative effectiveness of what Schramm has called the "big media" (films, TV) and the "little media" (radio, discs, audiotapes). Twenty-eight references are appended. (Author/LLS)

Investigates the effectiveness of humor in advertising, comparative advertising, and consumer involvement with the product. Finds that humorous ads are more eye catching but less impressive and less sufficient in information than nonhumorous ads. Finds the performance of comparative ads is generally negative and especially so in the high…

Determines whether the public knows of the newspaper ombudsman's role, and probes the effects of calling a newspaper on public perceptions of the newspaper's interest in accuracy and correcting errors. Finds that people who call the ombudsman are satisfied with the response to their complaint. (RS)

Suggests the position of ombudsman is one that newspapers might create with internal success and acceptance from the other staff members. (RB)

The activities of the photography staff at three metropolitan newspapers were observed to identify those routines used in making photographic assignments, carrying them out, and selecting the best photographs for publication. Among the observations were the following: (1) assignments could originate from any "desk" or editorial…

A study examined the effect of market structure on suburban newspaper circulation and existence, specifically investigating whether the structure of the central city newspaper market influences the following: (1) the existence of a weekly or bi-weekly suburban newspaper; (2) the existence of a daily suburban newspaper; and (3) the circulation of…

A survey was conducted, as part of a larger survey replicating a 1971 national survey of 1,328 journalists, to learn more about the behind-the-scenes editorial personnel in radio and television. A 3-stage sampling plan was used to draw a national sampling of 1,251 journalists, from which telephone interviews were completed with 1,001 for an…

Criticizes the haphazard accumulation of journalism research knowledge and proposes more attention be given to quality systematic research, suggesting that the payoff will come in the classroom. (TO)