How one company uses a 24-hour message service to inform its people. (Author)

This paper, the first in a series exploring future options for public policy in the communications and information arenas, argues that there is a continuing role for public policy in the electronic media marketplace. It contends that the role of television in our society is too important for it to be regarded as just another business, and the…

This paper, the second in a series exploring future options for public policy in the communications and information arenas, examines some of the issues underlying public broadcasting, primarily public television. It advances two reasons why quality local public television programming is scarce: funds for the original production of programming have…

This paper outlines a sample format for a fast-moving, enjoyable, half-hour television show designed to introduce infants to the academic areas of self-awareness, colors, letters, numbers, shapes, and reading. As envisioned, the program will also include music, information aiding parents in developing their infant's gross and fine motor abilities,…

The CBS-TV film series, "The Kingdom of Could Be You," is a novel approach by the U.S. Office of Education to interest children aged three to six in the world of work. (Author)

How a college show on a commercial station benefits 15 schools in California. (Author)

Two preliminary studies of children's responses to TV advertisements demonstrate the complexity of responses and indicate the need for research conducted within a multidisciplinary framework. The use of the entire family as the unit of analysis is suggested. (Author/RH)

This article is an instructional psychologist's view of the TICCIT project, a demonstration of computer-assisted instruction. The acronym TICCIT stands for Time-shared Interactive Computer Controlled Information Television. (JA)

A description of what a time base corrector is and does. (Author/HB)

Effective media presentation on drugs should be delivered by knowledgeable or important person, should be educational with minimum fear arousal, and should suggest alternate socially acceptable behavior to viewers. (Author/CJ)

Discusses media and the communication process from three points of view: technology and techniques, content, and the interactions of people and the media and the ultimate effects of these interactions on all human experience. (TO)

Reviewed are some of the steps taken by Sesame Street staff in developing initial educational television programing for children with retarded development and having mental age of 3 to 5 years old. Three programing objectives are outlined: (1) to make selected elements of Sesame Street's curriculum more comprehensible to mentally retarded (MR)…

This is a title and address list of periodicals which are devoted to some aspect of film or television. This list is not meant to be totally inclusive, but it does provide basic reference information on the majority of publications in the field. Following the list of periodicals is a list of the basic guides/indexes to the contents of film and…

A guide for both users and the uninitiated into the why and wherefores of multivision systems from an equipment viewpoint. (Author)