This brochure contains two statements adopted by the Corporation for Public Broadcasting (CPB), one outlining the Corporation's mission and goals, and the other outlining its tasks and responsibilities. The mission of the CPB is to take the lead in developing a uniquely American non-commercial public radio and television system that will inform,…

After an analysis of television coverage of political conventions, the author contends that television journalism, though not consciously biased, emphasizes the present at the expense of the past, concentrates on nominees instead of on policies, and uses gossip and rumor as hard news to heighten the drama surrounding the emergence of a new leader.…

Increasing interest of college students in scriptwriting suggests a need for more professional writing programs. Such programs should be directed by faculty members with experience in both writing and teaching. Writing format and techniques are two major emphases. Students can learn the proper format from accessible scripts, techniques from…

Since limited funds restrict advertising by Public Broadcasting System (PBS) stations, and since PBS serves a variety of audiences, the selection of appropriate advertising media for PBS programs is difficult. It is further complicated by conflicting research reports on the public use of the daily papers. Availability to the target audience should…

A look at how to devise a course in television studies at a college of further education in Great Britain. (HB)

A discussion of several elements that have been identified as components of a quality instructional television program. (Author)

Author suggests 14 guidelines to follow in writing successful instructional television scripts. (SF)

A description of the making of a program entitled "Piggy in the Middle," which was designed to provoke thought, increase discussion, and increase general awareness in teenagers in Great Britain. (HB)

How and why a South Carolina bank opted for TV communications. (Author)

A report of a research project on the presentor's image and effectiveness. (Author)

An inventor of television technology challenges educators to use television to its greatest potential by being unafraid to dream about going beyond the confines of the known. (HB)

This article proposes to define the extent of the presence of instructional development procedures used in instructional television facilities and described in a variety of literature. (Author/HB)

Problems such as how camera shots should be used to display artistic refinements and what changes dancers and television production personnel need to make are addressed. The objective is to improve television productions of dance. (DS)

Discusses the need for standardized statistical data on broadcasting activities, and describes a multidimensional program classification system. A preliminary version of the system is included. (RAO)