A review of two types of studies; those in which media were added to conventional instruction, and those in which media replaced conventional instruction. The studies were selected to help the media director justify media programs. (Author)

Reports a study conducted to assess the knowledge, attitudes and opinions of preschool children concerning a public figure through use of a questionnaire administered orally. (ED)

Confirms the hypothesis that persons with a high level of anxiety about their health will tend to read an article with a reassuring headline; does not sustain the hypothesis that persons with low anxiety tend to read frightening headlines more than reassuring headlines. (RB)

Suggests that the kinds of graphics needed by the print media depend on the cues crucial to the intended meaning of the message. (RB)

A description of a videocassette learning system in use at The Ohio State University. (Author)

Results of two studies indicate that word messages carry more impact than pictures and an analysis of variance reveals that iconicity and sensationalism each related positively to both evaluative-ethical and interest-vitality ratings. (RB)

A study of the level of belief or commitment an information source holds for his message. (CH)

Tom Metzger and his white supremacist movement, the White Aryan Resistance, attempt to build support with working class whites and youth to create white working class solidarity and racial separation. Metzger uses videotapes as one of the methods of bringing his racist and conspiratorial message to his audience. One such vehicle is "Race and…

Intended to aid theory building in the study of influences on news content, this paper examines how five basic theoretical approaches to studying news content can be integrated into J. Herbert Altschull's assertion that mass media content reflects the ideology of those who finance the media. The paper notes that Altschull's theory accounts for the…