Finds that elaborated audio narrative structure increased resources allocated to a message and memory for the message; increased video narrative structure did not influence resource allocation but did increase memory; and messages were recalled in narrative form regardless of the narrative structure of the message. (SR)

Reading and television preferences of 58 adults over 65 and 39 younger adults were compared. More younger people watched entertainment programs. More older blacks than whites read religious materials and watched TV for news; more older whites read leisure materials and viewed entertainment. More older people disliked TV violence. Overall, most…

Discusses the Croatian government bill on telecommunications permitting the founding of private radio/television stations. Notes that 10 TV stations have been operating (illegally). States that the greatest problem facing private television is monetary. Notes that foreign investment will not be attracted to Croatia because of small population, a…

Content of ads on Saturday children's television programs in 1993 (n=378) and 1999 (n=385) was compared with dietary recommendations and advertising guidelines. Cereals and foods high in sugar or fat dominated ads. Results were compared with earlier studies, finding that over 30 years, ads adhered to advertising guidelines but did not reflect…

Last month, Phil Riner began discussing his project of teaching digital photography and prosocial behavior skills to inner-city fifth-graders. This work led him to generate some very specific procedures for camera care and use. Phil also taught the students some simple rules for taking better photos. These rules fell into four broad categories:…

The purpose of this experiment was to examine the effect of web page text/background colour combination on readability, retention, aesthetics, and behavioural intention. One hundred and thirty-six participants studied two Web pages, one with educational content and one with commercial content, in one of four colour-combination conditions. Major…

Although findings indicate a connection between frequent media use and greater body dissatisfaction, little attention has focused on the role of race. Accordingly, this study investigates the relation between television viewing and body image among 87 Black and 584 White women. Participants reported monthly viewing amounts of mainstream and…

This qualitative study was conducted in 2006-2007 and found that teachers relied on a variety of readily available media to stay informed about the Middle East and used some of them in their teaching. Teachers tried to explain to their students that every Middle Eastern Muslim is not a terrorist and Iraq was not behind the 9/11 terrorist attacks.…

News coverage is important to every policy area. While some people have personal knowledge of certain topics, many rely on mass media for direct, up-to-date, and in-depth reporting. This is especially the case with education because only a third of American adults currently have a child in elementary or secondary school. What most people know…

This case study is one element of the summative evaluation of "Freestyle," a television series on sex-role stereotyping and career awareness. The series was developed for fourth to sixth graders viewing it at home or at school. The goal of this study was to organize the history of the project so as to present transferable lessons to the…

A common instructional task and a set of educational environments are hypothesized for analysis of media cost data. The analytic structure may be conceptulized as a three-dimensional matrix: the first vector separates costs into production, distribution, and reception; the second vector delineates capital (initial) and operating (annual) costs;…

A study was prepared for the Department of Health, Education, and Welfare (DHEW) on the role DHEW could play in the implementation of instructional television. This volume of the study provides a detailed description of alternative delivery systems. It analyzes the different technical capabilities and component costs of a variety of distribution…

A survey of literature and information sources disclosed the overall trends for telecommunications technology in education. This report describes both hardware and software aspects of these trends. Hardware trends include microminiaturization, increased message transmission capacity, interactive information flow, more complex and complete…

This paper explores how educators are using multimedia for distance learning, beginning with definitions of the concepts of multimedia, hypermedia, hypertext, distance education and distance learning. Three types of telecommunications technologies are described: multimedia with broadcast television, multimedia with interactive video (television),…

Television teaches children gender-specific behaviors, attitudes, characteristics, and personality traits. Research indicates that by observing male and female characters on television, children learn to label certain characteristics and behaviors as masculine or feminine and to assign traditional sex-role stereotypes to careers. Content studies…