A study which reviewed the research literature analyzed the relationship between television advertisements and the lowering of the self concept. Although television advertising has a relatively short history, today a person can hardly escape from it. Advertisements are specifically targeted to age-related and demographic groups. By focusing on…

This issue of "Media & Values" provides essays and teaching ideas for addressing the influence of television in society. Articles in this issue include: (1) "Wrestling with Television" (Elizabeth Thoman); (2) "Comics and Culture" (Rosalind Silver); (3) "Society's Storyteller" (George Gerbner); (4) "Five Important Ideas to Teach Your Kids about TV"…

The news on Channel One, with its impression of vague anxiety, looks and sounds like regular television news, only more so. In either case, the news is just "filler"--its real function is not journalistic but commercial, meant to lead into advertisements (ads). Mass advertising tends to assume that its audience will not be studying it…

These classroom guides, designed to accompany the daily CNN (Cable News Network) Newsroom broadcasts for the month of October, provide program rundowns, suggestions for class activities and discussion, student handouts, and a list of related news terms. Topics covered by the guides include: bedroom community business, freedom of expression and…

This book is a practical, accessible guide for parents on the use of television with children in today's media-focused world. It offers parents practical techniques and strategies to take control of the types of programs and amounts of television their children watch. Parts 1 and 2 of the book contain views on parenting in general and some…

Whittle Communication's Channel One is an educational broadcast service designed specifically for teenagers. This 12-minute daily broadcast claims to deliver top-quality news and information to schools, via satellite, with state-of-the-art production techniques. By creating a program that is completely original, Channel One hopes to consistently…

This brief report outlines research completed during the first year of the 12-minute video news magazine "Channel One" to investigate the impact of this program produced by Whittle Communications on varying aspects of schooling. Six researchers with different areas of expertise addressed varying aspects of the influence of the program,…

Developed as a local resource and inservice aid for school districts in the five states of the northwestern United States (Alaska, Idaho, Montana, Oregon, and Washington), this report addresses several needs: the need to plan for technology in the curriculum; the need to update information about educational technology options; and the need to…

Broadcasting has become a powerful symbol of a collision of ideas over how Western society should be organized. The roots of that clash lay in two powerful forces that seem to have nurtured a certain intellectual bleakness about public culture. The first such force was a belief in the imminent emergence of a multi-channel society in which cable…

The historic development of the cable phenomenon is traced through industry rhetoric that promised a multitude of services and "voices" in exchange for benign regulations. The current rhetoric of the "wired nation's" latest entrant into the broadband information delivery business--the telcos--also is examined in order to assess…

In an attempt to aid telecourse faculty with various aspects of administering telecourses, Charles County Community College (CCCC), in La Plata, Maryland, has produced a manual designed to foster coherence in telecourse instruction. Introductory material explains that the manual is distributed on disk so that can be updated easily and discusses…

In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…

The International Media section of the proceedings contains the following 17 papers: "West German Media Coverage of the United States and Soviet Union, 1983-1988" (Jeffrey L. Griffin); "Shakti: The Power of the Mother. The Violent Nurturer in Ancient Indian Text and Modern Commercial Cinema" (Jawahara K. Saidulla);…

A preliminary study described the first 6 months after the introduction of broadcast television to the Cook Islands, a self-governing group of 15 Polynesian islands in the South Pacific ocean, on Christmas Day, 1989. Data were gathered from field observations and in-depth face-to-face interviews conducted in the Cook Islands during a 2-month…

Originally developed for the Department of Defense Schools (DoDDS) system, this learning package on television viewing and reading is designed for teachers who wish to upgrade or expand their teaching skills on their own. The package includes a comprehensive search of the ERIC database; a lecture giving an overview on the topic; the full text of…