The Video Instructional Development and Educational Opportunity (VIDEO) Program encourages all public educational institutions in Missouri to supplement educational opportunities through the use of telecommunications technology, including instructional television programming and satellite broadcast instruction. Three subprograms within the VIDEO…

In 1996, membership or subscription contributions provided 23% of public broadcasting's $1.9 billion income. Detailed information about the contributing audience can help managers maintain and grow member support. As part of the annual Yankelovich Monitor survey, the Corporation for Public Broadcasting gathered extensive demographic, attitudinal,…

This paper discusses techniques and strategies to improve the effectiveness of distance education delivered via interactive video telecommunication. Advantages and disadvantages of three types of interactive video--telephone linkage, end-to-end fiber optic digital transmission, and satellite broadcasts--are briefly discussed. Prebroadcast…

This teacher's guide for public television's 6-part adaptation of George Eliot's "Middlemarch" provides information that will enrich students' viewing of the series. The guide includes a wide range of activities to help students further explore the novel's universal themes. The guide suggests that students read the informational…

This cable television industry report provides a sampling of case studies and overviews which describe cable operator, multiple system operator (MSO), and program networks' initiatives, resources, and support for education and the communities they serve. The information focuses on the following categories: Cable in the Classroom; cable's high…

"Same Difference," the television program featured in this videotape and teaching guide, tells the story of a friendship that blossoms into love between Shelley and Vinnie, a young couple with different ethnic and religious backgrounds, Jewish and Italian Catholic. Despite family opposition and personal difficulties, the spirit of…

The Advertising Division of the proceedings contains the following 20 papers: "Stereotyping the 'Model Minority': A Longitudinal Analysis of U.S. Primetime Network Commercials, Comparing Asian Female and Male Characters to Themselves and Others" (Dennis J. Ganahl, Liang Ge and Kwangok Kim); "Cultivation Effects of Television…

Straightforward and engaging in style, this book presents 10 essays that provide concrete, step-by-step examples of how to conduct studies of the impact of television on behavior from quantitative perspectives, qualitative perspectives, and an integrated approach, making the volume useful for both undergraduate and graduate students. Its…

Presents a variety of theoretical articles and research about television and the family. The nine articles of this special issue deal with family interaction and conversations about television, children's fright reactions, and television characters as significant others. Theoretical approaches include systems theory, frame analysis theory, and…

Describes development of the Central Broadcasting Television University of China and, in particular, a course to teach English as a second language. Technical problems of producing television programs and how some of the pedagogical, idealogical, and cultural issues concerning this English course are gradually being resolved are discussed. (EAO)

Explores some recent theory and research developments on the role and character of television, and its impact on learning in distance education. The implications for learning of distributional and social, control, and symbolic (audiovisual) characteristics of television are discussed. Fifteen references and an outline of television applications…

Discusses the use of microcomputer-based testing methods in media and community research, with descriptions of the Programme Evaluation Analysis Computer (PEAC) developed for the Ontario Education Communications Authority and of the application of the PEAC system in a study of second-by-second responses to Orson Welles'"War of the…

Presents the rationale for a partnership between colleges/universities and the Public Broadcast System (PBS) for broadcasting formal and informal college courses over PBS stations. Suggestions for implementing an adult learning program service on a national level are given. (Author/JN)

Discusses many topics, including proposals to limit television advertisers' access to children; the dependence of television commercials on involuntary, mnemonic learning; the way television commercials' bypassing of rationality is aided by cognitive processing of music, rhythms, and familiar sensory events; and ideas for correcting the damage…

Presents an insider's view of the process involved in creating award-winning historical, biographical documentaries. Argues that documentary filmmakers and historians share a common mission in presenting as complete and accurate a picture of the past as possible. Maintains that the central difference between the two is in the selection of…