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Council of Better Business Bureaus, Inc., New York, NY. – 1976
Some 248 books, articles, speeches, statements, and testimonies concerning the effects of television advertising on children are listed. Material that relates primarily to the effects of television program content is not included. The listing is alphabetical by author. All items were published between 1945 and 1975, with the majority published in…
Descriptors: Advertising, Bibliographies, Children, Consumer Education
Coldevin, Gary O. – AV Communication Review, 1975
A description of an experiment in which the results seemed to indicate the spaced treatment was most effective, and all three review treatments were more effective than viewing the program without review segments. (Author/HB)
Descriptors: Educational Improvement, Educational Television, Experiments, Production Techniques
DeVinney, James A.; Proietti, Thomas P. – Educational Broadcasting, 1976
A look at the design of a TV experiment in New York that attempted to use four TV broadcast hours for creation of a video civilization. (Author)
Descriptors: Experiments, Programing (Broadcast), Simulation, Television
Midgley, Thomas K. – Educational and Industrial Television, 1976
Suggests low cost ways to mount, laminate, and do other special graphics. (Author)
Descriptors: Graphic Arts, Instructional Materials, Production Techniques, Television
Matkin, Robert – Visual Education, 1976
A description of television facilities that were planned several years ago, but recently implemented, at Sevenoaks School in Great Britain. (HB)
Descriptors: Educational Facilities, Facility Planning, Secondary Education, Television
Eanet, Alan S.; Toth, Sandra M. – Audiovisual Instruction, 1976
A discussion of how instructional television can be used in junior high school science classes. (HB)
Descriptors: Educational Television, Junior High Schools, Science Curriculum, Teaching Methods
Schneider, E. W. – Educational Technology, 1976
A discussion of how the videodisc is being introduced in the United States and how it can be used for instruction. (HB)
Descriptors: Communications, Educational Innovation, Educational Television, Individualized Instruction
Markin, Alfred – Educational and Industrial Television, 1976
A discussion of why it's a good idea to do production outside when just beginning. (Author)
Descriptors: Business Communication, Cost Effectiveness, Production Techniques, Programing (Broadcast)
Coldevin, Gary O. – Educational Broadcasting International, 1978
Compares three symbol establishment background display strategies for the representation of an event to discover the most appropriate visual. Three versions of a 90-second news report were videotaped and shown, one to each of three groups of students, and assessments of the speaker's performance and report were obtained through common descriptive…
Descriptors: Comparative Analysis, Design, Pictorial Stimuli, Symbolic Language
Peer reviewed Peer reviewed
Blum, Eleanor – Journalism Quarterly, 1978
Lists and annotates more than 80 publications on such topics as journalism, the mass media, advertising, and photography. (GW)
Descriptors: Advertising, Annotated Bibliographies, Communications, Journalism
Peer reviewed Peer reviewed
Kressley, Konrad M. – Journal of Broadcasting, 1978
Advanced technology and economics of scale are the principal determinants in EUROVISION's structure of international cooperation. (Author/STS)
Descriptors: Cost Effectiveness, Intercultural Programs, International Programs, Mass Media
Peer reviewed Peer reviewed
Wollert, James A. – Journal of Broadcasting, 1978
Examines one of broadcast licensees for whom the stated and implied localism policies of the Commission and the courts appear to have been constantly waived, and presents a quantitative analysis of the amount of local news, public affairs, and non-entertainment programming aired by satellite and non-satellite stations. (JEG)
Descriptors: Broadcast Industry, Broadcast Television, Communications Satellites, Programing (Broadcast)
Peer reviewed Peer reviewed
Comstock, George – Journal of Communication, 1977
Descriptors: Aggression, Audiences, Literature Reviews, Research Problems
Forman, David C.; Brown, Lawrence A. – NSPI Journal, 1978
Presents a typology of the teaching roles (cognitive knowledge, affect, cognitive skills and strategies, motor skills) and programmatic roles (student support, public access, program support) that television can play in an adult educational program utilizing television as an instructional component. (VT)
Descriptors: Adult Education, Classification, Educational Television, Evaluation
Aversa, Frances M.; Forman, David C. – NSPI Journal, 1978
Seven issues raised during an evaluation study of televised instructional components are identified: selection and commitment of sample, environment of evaluation sessions, student and expert review, formulation of an explicit evaluation model, conflicting results from different instruments, standards and the interpretation of data, and style and…
Descriptors: Adult Education, Educational Television, Evaluation Criteria, Formative Evaluation
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