A random sample of prime time television programing during spring 1979 was analyzed to determine the visibility and image of characters portrayed as handicapped. Results suggested that handicapped persons are, overall, not highly visible and are more likely to appear in negative roles than positive ones. (Author)

Concludes that "key visuals" (single frames of artwork storyboards or finished television commercials that sum up the creative strategy of the whole commercial) can be used to pretest the interest levels of viewers in television commercials. (GT)

Tips are given for enlivening classroom instruction in a variety of subjects. (LH)

A semiological analysis of films and television broadcasts permits better mastery of the way in which filmic matter can realize didactic intentions, improved understanding of the process of acquisition of knowledge, and a better means of relating the processes of communication and learning to interindividual and intercultural differences.…

Describes how a television camera works, how a videotape recorder works, and how a television set forms a picture. Suggests how to make better use of video equipment by improving light and sound techniques. (TJ)

The effect of television viewing on children and their reading ability is discussed with emphasis on encouraging both parents and children to be more discriminating viewers. (DS)

A review of the use of microteaching techniques in developing countries where resources are severely limited. Audio tape recording or classroom observation techniques can be used in lieu of television. (BD)

Sixteen studies from 1944 to 1974 are reviewed. The overall conclusion is that there is no marked difference in learning from color or black and white film or television. This may be due to the insensitivity of our instruments. (BD)

Videotape can be used to help communicators evaluate body language and other non-verbal communication. (LS)

A study of television viewing and reactions of Black elementary school children revealed that television provided mostly innocuous behavior models and a few negative models. (LS)

Describes the impact of and audience response to the television broadcast of Alex Haley's "Roots." (KS)

Analyzes the canons and codes of four media and concludes that the code of a medium may become less restrictive as that medium declines from audience acceptance. (MH)

The purpose of this article is to examine several implementation strategies which may aid in the successful application of MBO by managers in public broadcasting. (Author)

Analyzes production of the "Noticiero Univision," the nightly national newscast of the largest United States Spanish language television network, as an interaction among commercial demands of "Univision," the twin social forces of panethnicity and panAmericanism, the professional ideals of the US-trained journalists, and the…