In order to study the role performance of a media generalist working in public schools at the district level, a population of teachers and administrators in two upper middle-class suburban communities was studied. A secondary objective was to utilize the study as a pilot scheme to test the feasibility of applying operational simulation techniques,…

An effort was made in this study to determine whether the absence or presence of news film in a television news segment influences a believability or preference judgment made by a respondent when comparing a television report directly with a newspaper report of the same event. One hundred eight students at Temple University viewed one of two…

The purposes of this study were to identify the directors of the Associated Press (AP) since 1892, to examine geographic and journalistic representation of the board since then, and to assemble a composite profile of directors' backgrounds and civic involvement, utilizing "Who's Who" sketches and computer analysis of biographical data…

William Stephenson's Q methodology has been linked to the future of communications research by some and condemned as treacherous by others. This study reviews the uses of Q in published mass communications research over the past 20 years. The survey found 30 mass communications studies published in English in the scholarly journals related to mass…

This study examines two psychological variables that could erode journalistic objectivity--the reporter's attitude toward his source and his expectation of future meetings with the source. Seventy student reporters were randomly assigned to conditions by instructions contained on assignment sheets. The hypotheses tested were that a positive…

The Trait Treatment Interaction (TTI) Process approach is particularly adapted to the study of information-processing by receivers of information presented in the media. Differences in people's experiences do lead to different cognitive structures. Different people use the same machinery of perceiving, coding, storing, and retrieving. Neverthless,…

The relevance and complexity of the communications process to church institutions demand a serious approach to surveying the field and the problems that ensue from its processes. As a beginning response to this need, two research initiatives are reported in this pamphlet. The first is a prospective study on the future need of audiovisual…

THE IMPACT OF EDUCATIONAL TECHNOLOGY ON ART INSTRUCTION WAS STUDIED DURING A 5-DAY SYMPOSIUM. THE PARTICIPANTS WERE 50 ART EDUCATORS AND 4 MEDIA SPECIALISTS. HUMAN LEARNING AND DEVELOPMENT, RESEARCH IN THE MEDIA FIELD RELEVANT TO ART EDUCATION, MEDIA HARDWARE, AND PROJECTION OF PRESENT MEDIA TENDENCIES WERE EXPLORED AND EXAMINED THROUGH PAPERS,…

Photographs, treated as evidence of patterns of communication, can make a so-far neglected contribution to communication research. Specific reference is made to three issues: the kinds of evidence to be found in photographic materials, the assessment of the evidentiary quality of a photograph or group of photographs, and the considerations to be…

Though previous studies had suggested a link between the rate of concept learning and instructional formats in which instances of concepts were held constant or grouped together, a 1964 study by Richard Anderson questioned the conclusion, suggesting that previous studies had been confounded by other irrelevant attributes that changed from trial to…

Since broadcasters are mandated by the Federal Communication Commission to ascertain community needs prior to applying for or renewing licenses, their concern for finding effective audience-analysis tools is generally great. This paper briefly surveys the research conducted on expression of opinion through viewer and listener letter-writing and…

Concludes that American newspaper editors of the late nineteenth and early twentieth centuries came from elite social backgrounds, which is contrary to the rags-to-riches image fostered by previous historians. (RB)

Suggests that various complex social processes determine what constitutues news as well as how news should be reported. (MH)

Investigates the relationship between television dependency and support for Wallace in the 1968 election campaign. (MH)