This paper opens with a brief discussion of what some have seen as an unusual threshold decision by the Federal Communications Commission (FCC) to establish a broadcast high definition television (HDTV) system. It then identifies the spectrum and standards tradeoffs which are posed by the establishment of a HDTV broadcast transmission standard,…

Television commercials convey to the audience through symbols, metaphors, and myths the feelings and emotions deeply rooted in our culture. While commercials on one level are concerned with a representation of the product or service, they are on another level a symbol of a larger meaning: love, family, romance, motherhood, or hero worship. A can…

In January 1985, the Coordinating Board of the Texas College and University System adopted rules and regulations to cover the offering of televised instruction by public institutions of higher education. An executive summary explains the rationale of this report, provides the major findings of a literature review, and compares data on enrollments…

Proposals are presented for policy development and planning for telecommunications courses in California community colleges, along with a paper which addresses the need for statewide telecommunications planning to serve the community colleges. After background material discusses the history of attempts at statewide planning for telecommunications…

Based on the pattern of "the pitch" (Hi/Trust Me/You Need/Hurry/Buy), this sequence of questions can be used to focus on the "skeleton" underneath the surface variations of radio and television commercials, and newspaper and magazine ads. The five questions, which include evaluation criteria, are as follows: (1) What attention-getting techniques…

A study was conducted to investigate the theory that the more finished a television commercial is when tested, the more soundly it can be evaluated. In an experimental design for a health maintenance organization, four commercials were tested in both storyboard slide show and finished commercial formats in a controlled laboratory environment.…

Intended to improve citizen understanding of the legislative process and to encourage active participation in that process, this booklet describes how the United States House of Representatives conducts its business and provides a viewers' guide to the proceedings of the House as they are transmitted via satellite and cable to over 10 million…

A study surveyed local news directors and journalism educators to determine their criteria of quality in local television newscasts. Respondents to the survey conducted in 1982 (192 out of 635 local news directors and 46 out of 167 journalism educators) and to a later survey conducted in 1988 (85 out of 551 news directors and 70 out of 265…

This pamphlet is intended to answer questions about copyright with respect to the reception and use of satellite transmissions by educational establishments in the United Kingdom. Addressed to those who receive and record satellite transmissions, Part One discusses both license and copyright requirements, including situations in which permission…

Liberally illustrated with photographs and drawings, this book is comprised of articles on the history of the performing arts at the Library of Congress. The articles, listed with their authors, are (1) "Stranger in Paradise: The Writer in Hollywood" (Virginia M. Clark); (2) "Live Television Is Alive and Well at the Library of…

A study compared the organizational styles of television station program directors (PDs) against indicators of market and department size, personnel stability, job satisfaction, and productivity. Researchers used the four types of management styles used by Likert: exploitative authoritarian, benevolent authoritarian, consultative, and…

Why the Philips/MCA agreement bodes well for the coming of the videodisc age. (Author)

Discusses and outlines the various copyrighting problems confronting educators and producers today. (Author)

A discussion of why broadcasters should not define minority by race or ethnic background. (Author)