A comparison of the readability of best selling novels and sample newspapers for the years 1904, 1933, and 1965 revealed that readability scores for the newspapers were significantly lower than those for novels across all time periods. (GW)

Thirty-two students at the University of Oregon were tested to determine the effects of media on mental imagery and memory. The model incorporates a dual coding hypothesis, and five single and multiple channel treatments were used. (Author/JEG)

Criticizes the Katz report (on social research on broadcasting) for failing to examine the social and theoretical aspects of broadcast communication. (JMF)

Research concerned with the teacher's ability to retrieve and use materials available through the school library media center has been done using tests of traditional library skills and audiovisual skills. A new instrument which measures all facets of library media competence in terms of all media formats is presented. (Author)

Racial attitudes, race, and other demographic factors differentiated viewers' perceptions and reactions to the "Roots" series. The effects on teenagers were apparent in the viewers' immediate perceptions of the series, entertainment and information values of the series, and realistic presentation of black history. (JEG)

Summarizes data from five studies on the viewing and impact of the series "Roots." Findings compared and contrasted studies for frequency of viewing, perceived entertainment, emotional response, relevance to racial relations, and information. (JEG)

Media research should be bases for choice of media rather than administrative or organizational requirements. (Author/JY)

Finds that, although reporters and legislators in Colorado have similar views, reporters recognize this fact and legislators do not. (KS)

Results of a Wisconsin study and a national study indicate that media richness of a community is associated with greater diversity in the public problems agenda held by the citizens of that community. (GW)

Reports on a study of citation patterns in international communication articles in "Journalism Quarterly" from 1964 through 1973. (GW)

Reports on a study of the way in which three newspapers covered the Supreme Court decisions of the 1974 term. (Author/GW)

Analysis of major network television announcers' commentary shows that white players get more praise and less criticism than do comparable black players. (KS)

Factor analysis of responses of newspaper editors and broadcast news directors reveals professionalism as the dominant factor. (KS)

Analysis of reader response to fictional characters defined four factors: evaluation, dynamism, sex appeal, and temperament. (KS)