The tremendous impact and potential of mass media must be put to work efficiently before it is too late. The mass media can increase dissatisfaction with the status quo and move the world forward; they can lessen dissatisfaction and provide bases for understanding existing values and goals; they can give the world an understanding and stimulation…

At a time of urban crisis, it becomes essential for people to learn about the special problems and needs of other people in the same community. If not actual experience, then visual experience through television can provide a good view into the perspective of other cultures. Television has an obligation to provide education of this sort,…

Included in this report are four short papers on television techniques which are used to produce images on a television screen. They are designed to enhance the use of television as an art form. (RH)

American government response to the growth of radio, TV and now cable television (CATV) has been too little too late, to protect vested interests instead of to set long-range policies. A recent closed-door meeting called by the director of the Office of Telecommunications Policy of the White House, to talk about CATV regulation, was no exception.…

The technology of communications and data processing that has had a profound impact on American Society generally in recent decades promises to have powerful influences on higher education as well. What these influences may be and what steps should be taken to assure that the benefits of instructional technology will be realized in an orderly and…

The staff of the Surgeon General's report on Television and Social Behavior has given us five volumes of reports documenting television's adverse impact on our children's mental health. Action for Children's Television has pointed out what television executives are doing to make our children into little consumers. These are but small instances in…

The four sub-problems of this dissertation were 1) to determine the present administrative goals and patterns of existing diocesan television centers; 2) to identify specific areas where a coordinated administrative design could facilitate television operations; 3) to determine the nature and function of an agency that could support and coordinate…

Television has been less hospitable to the arts in the United States than in other parts of the world, although there have been some efforts to provide the public with some artistic forms of entertainment. If the reason that the arts have been largely neglected on television is its limited channel capacity that democracy must devote to more…

A maximum-access cable television system will eliminate some legal and regulatory problems and introduce others. The operator of a system will no longer be responsible for and in control of what is transmitted over his system. With access unlimited and unrestricted, such regulations of content as the "fairness doctrine" and "equal…

Senate Bill 22, the proposed new copyright law, specifies in chapter one the subject matter and scope of copyright. It also defines the terms used in the bill and formulates limitations on the exclusive rights of copyright holders. These limitations include the "fair use" of copyrighted work by reproduction for noncommercial educational use,…

This investigation demonstrates the applicability of Stephenson's Q-Methodology, a psychological instrument, for gathering qualitative data concerning television news audiences. A questionnaire consisting of statements describing a possible news format was distributed to the viewers of three commercial television stations in Baton Rouge,…

Qualitative studies can be approached through a method analogous to semiotic analysis. In order to avoid arbitrary assessments, news reportage should be subjected to an analysis that will reveal the various logical and technological, mythic and modal structures reflected in the message system. Humanistic inquiry can borrow from structural models…

Film makers, professional or amateur, will find in this volume an extensive discussion of the adaptation of film technique to television work, of the art of the camera operator, and of the productive relationships between people, organization, and hardware. Chapters include "The Beginnings," an overview of the interrelationship between roles in…

TV College of Chicago utilized the British Broadcasting Company's series, "Ascent of Man," as the core of a televised college credit course. Student evaluations of the course, total enrollment, and course completion data were used to compare the educational differences between the British series and typical TV College productions which…

"Feeling Good", CTW's adult health series, went from the drawing board to the screen--back to the drawing board and on the air again. The story behind one of television's more ambitious experiments is presented. (Author/HB)