Presents an analysis of the effects of a television newscaster's sex and race on audience perceptions of credibility. (Author/GW)

Obstacles to effective school television can be divided into technical, economic and pedagogic obstacles. Most of these can be overcome with appropriate action. (STS)

Discusses a study of the abilities of literates and adult nonreaders to recall and use information from a national network television news program. (JMF)

The characteristics of adult male and female models in randomly selected television commercials were systematically coded and several significant sex differences were discovered. These sex differences are discussed in the context of research which suggests that peoples' sex-role behaviors and attitudes may be influenced by televised models.…

This study reports on progress in predicting overall completion rates for various open learning courses, given the demographic, curricular, and administrative conditions prevailing at the City Colleges of Chicago. (Author)

Details a study designed to aid broadcasters in assessing audience correspondence by providing a generalizable interpretation of population segments who contact the media. (MH)

Contends that increased coverage of certain sports has led to increased ritualization and professionalism of amateur sports thereby undermining intrinsic participation motivations and satisfactions. (MH)

Supports the view that television violence increases viewers' levels of aggression, advcating the reduction in amounts of violence portrayed on television programs. (RL)

Description of the process through which the Kentucky Educational Television designed and developed a television based instructional series to prepare adults for the GED high school equivalency certificate examination. (Author/STS)

Many individuals are concerned with the erroneous image of science and scientists that is given to the public by the media. To improve the situation, it is suggested that individuals and organizations protest to movie studios and networks when inaccuracies appear and when scientists are portrayed in a denigrating manner. (Author/MA)

Gives a status report on the in-school visits made by British educational television specialists to determine the needs of the schools they serve. (JY)

Television may be inhibiting our ability to create new ideas, according to Eric Somers, assistant professor of journalism at Drake University. Discusses television's role as facilitator of information and how it should improve to increase organization and the creative process. (Editor/RK)

Discusses the three-stage observational learning process of exposure (amount of contact and type of content), acquisition (what is learned), and acceptance (how much affects attitudes and actions) with emphasis on racial and sexual stereotypes. (JAB)