Explored portrayal of alcohol, alcoholics, and drinking in annual samples of prime-time network dramatic television programs. Reference to alcohol and drinking increased steadily since 1969 while number of alcoholics portrayed remained stable. Compared to respondents who watched less television, those who watched four or more hours per day were…

Asserts that cultural struggle over meaning is an appropriate theoretical framework in which to consider gender representation in music video. Uses gender experience as a context for examining a specific textual practice--the use of the street to represent and express male adolescent experiences. (JD)

Examines the fundamental qualities of the television advertising from the 1984 North Carolina senate race between Jesse Helms and James Hunt, using Burke's method of the "representative anecdote." Argues that thematic continuity is a fundamental ingredient of effective electronic storytelling. (SR)

Study examined the effect of prosocial cartoons on 40 preschool children. Supported hypothesis that prosocial program models would elicit more prosocial behavior than would neutral program models. Implications for future research on prosocial children's programming were discussed. (Author/RWB)

Provides specific information for vocational educators who wish to get local television coverage for their programs. Topics include public service announcements, news coverage, television interviews, and paid advertising. (CH)

Examines how changes in the method of news story presentation affect information recall and viewer evaluation. States that, as story complexity increased (in terms of production elements), overall recall decreased significantly. In addition, as story complexity decreased, positive evaluations of the story increased. (MM)

Examines preferred media sources for four categories of special news--medicine, science, business, and consumer economics. Found that respondents ranked the media in the following order as preferred sources of specialized news: (1) local television affiliates, (2) local newspapers, (3) magazines, (4) radio, (5) cable networks, and (6) national…

Concludes that more than half of the stories on network newscasts contained anonymous source attributions. (FL)

Reviews "newscasts from the past," a six-part series of videotapes designed to make medieval history come alive for high school students. Includes ordering information and the results of a survey (n = 363) designed to assess student reactions to the format and content. (JDH)

Examines humorous content of today's television sitcoms in attempt to explain how we got from "Stan and Ollie to Shirley and Laverne" or from exemplary humor to the mundane social commentary of present-day situational comedy. Concludes that the sitcom depends on making comedy out of collision between social change and tradition, exploiting social…

Examines reasons for failure of formal sex education programs to promote responsible sexual behavior among teenagers and reviews literature on the influence of informal sources of sexual socialization, especially television. Concludes that educators and parents must consider the importance of informal sources of sexual learning in order to promote…

The author provides several tips and suggestions for marketing a proprietary school, involving newspaper advertising, television advertising, direct mail, high school marketing, and timing of promotional mailings. (CT)

Describes how two elementary teachers used closed circuit television to promote debate skills among their students. The topic debated was the right of teachers and principals to search a student's desk if a suspicious situation exists. (JDH)

The United States remains one of the few postindustrial societies that does not take television seriously, especially as it affects children. Expectations that the new technologies, such as cable and video discs, may provide new opportunities to serve the real interests of children should be tempered by television's past performance. (RM)

The Supreme Court ruling that the National Collegiate Athletic Association's control of televised intercollegiate football violated antitrust law is discussed. At the heart of the restraint of trade are the limitations placed on the money an institution can receive, the times a team can appear, and the number of games telecast. (MLW)