Mr. Rogers of "Mr. Roger's Neighborhood", a children's television program, discusses his ideas about children. (CM)

To meet the shortage of qualified teachers and to improve the quality of teaching in the developing world, distance teaching (radio, television, and correspondence courses) shows promise. (BD)

BBC's foreign language television courses for adults have achieved a level of popularity. Books developed for use with the course have influenced conventional evening language classes as well. (BD)

General Telephone Company's "Quarterly Report" is a 30 minute film (produced every three months) to acquaint company employees with the professions and crafts needed in the telephone system and to introduce some of the people involved. The film is also distributed over local cable television. A budget is included. (Author/LS)

How to prevent skew, a type of video distortion resulting from a condition in which the length of the video track differs from the optimum track length required by the playback machine. (Author/LS)

A statistical summary of broadcasting education--students, courses, degrees, organization, scholarships, educators, facilities. Also lists, by state, four-year institutions offering radio and television degrees, with degrees given, size of faculty, number of courses, scholarships, and facilities. (LS)

Revealed a negative relationship to exposure to drug advertising and use of illicit drugs in the sample population. (KS)

Drawing on his experience with the Indian Satellite Instructional TV Experiment, the author discusses the type of training program needed by those conducting formative evaluation in that context. (BD)

Outlines a possible syllabus for training educational scriptwriters under the following headings: objectives, audience analysis, message planning, media semiology, format variables, production constraints, and tricks of the trade. (BD)

Outlines the major needs of parents which can be met by educational television and examines the support services needed to gain the full potential of television in this context. (BD)

The evolution of a Multi-Cultural Project using instructional television is traced over four years. (BD)

Articulates a theoretical framework for understanding the fundamental functions of political advertising (acclaiming, attacking, defending) which occur on the twin grounds of policy considerations and character. Applies this theory of political discourse to presidential general election television spots from 1980-1996, finding that Democrats and…

Empirically analyzed the informational and symbolic content of 150 over-the-counter drug commercials on television. Results suggest that these ads tend to focus on what the drug will do for the consumer, rather than on the reasons why the drug should be ingested. Educational commitment seemed absent in promotional efforts. (RJM)