Discusses ways a revolution in business management emphasizing people, values, integrity, and communication should also change the approach to public relations. Reviews research to demonstrate that coalition companies possess the characteristics of excellent companies. Argues that perhaps this community relations function will lead from the…

Presents findings from a survey of public relations practitioners and endusers in Singapore to provide insights into the present trends in the industry, what practitioners are doing, public relations skills which need to be developed, and emerging trends in the industry. (SR)

Argues that the proliferation of ethics codes in various mass communication organizations works against public trust of the communication professions because no single standard appears to be supported across the entire industry. Provides a framework for a universal ethics code. Suggests a strategy for its adoption. (SR)

Argues that, although valuable, ethical codes in public relations are unenforceable. Suggests that, with or without professional codes of conduct, most people who practice public relations will choose to be ethical because they believe in themselves and want others to respect them. (SR)

Argues that no insurmountable barriers preclude the development of a binding code within the public relations professional community. Suggests a professional model similar to that used by Certified Public Accountants as more appropriate, because it recognizes that not all the activities of its practitioners can be exclusionary and limited to those…

Describes the ongoing state of change in the domain of public relations, with special attention to model shifts. Defines model struggles and discusses the emergence of international public relations along with other recent trends. (HB)

Examines the absence of a critical feminist perspective in the application of systems theory as a unifying model for public relations. Describes an unacknowledged third system, the infrasystem, that constructs both suprasystem and subsystem interactions. Concludes with a case analysis of sport as illustration. (HB)

Argues that the traditional scientific worldview provides an insufficient foundation for public relations theory development. Proposes reformulating public relations theory based on a model informed by the dynamic worldview of chaos. (HB)

Outlines seven alternative models for public relations theory and practice. Considers the central issues and questions of each model. Calls for an expanded debate on paradigmatic issues. (HB)

Argues that scholars from other communication disciplines could learn much from public relations research. Discusses public relations research at the micro level (individual public relations programs), the meso level (managerial), and the macro level (what makes excellent public relations possible). Offers an integrative theory explaining the…

Angered by the poor press given his district and the nation's "feeble education system," the superintendent of Aurora (Colorado) Public Schools developed distinguished visitor tours to acquaint alleged critics with what the schools are offering. Visitors were impressed, and a mill increase passed shortly thereafter. (MLH)

College and university public relations officials need to be aware of the potential problems associated with institutional research programs using animals and conflicts with animal welfare activists. Steps to take include anticipating and planning for a crisis, knowing campus research projects, and educating the various constituencies affected,…

Provides suggestions for creating a professional image for camps that includes paying attention to the first impressions of campers and their families, the importance of staff telephone etiquette and public speaking abilities, and the use of directional signs to help campers find their way around the facility. (LP)

Combines public relations practice and total quality management improvement stages to create a philosophy and set of strategies to assist practitioners' understanding of the challenges and response options available to them as part of improving service quality. (SR)

Contributes to scholarship on the effects of negative publicity. Notes that the Dutch equivalent of the District Attorney's Office actively spreads information about its suspicions of illegal behavior which are published by newspapers. Finds that corporate image was seriously damaged by negative publicity, and the more categorical the accusations…