This research suggests integrated marketing communication (IMC) is widely used by small business. In a survey of Midwest businesses, it was found that smaller business tend to integrate their marketing communication to the same extent as do larger businesses. Their advertising, P.R., and sales promotion are as likely to present a unified message,…

Women's Initiative Networking Groups (WINGS) provides low- and moderate-income women in Appalachian Kentucky with training in business skills, contacts, and other resources they need to succeed as entrepreneurs. The women form informal networks to share business know-how and support for small business startup and operations. The program plans to…

Case studies of the linking of four small business centers in technical institutes in Kenya by electronic bulletin boards identified barriers and problems to the implementation of electronic mail: interpersonal and organizational conflicts, technical difficulties, financial and regulatory constraints, and skill and motivation deficits.…

When three small businesses' development activities were analyzed from a traditional perspective, company one is a high investor, the second a moderate investor, and the third conducts no training. From a discourse perspective, company one uses learning and development as integral resources, the second's culture does not promote learning, and the…

British policies urge universities to develop entrepreneurs because of small businesses' role in the economy. To meet their developmental needs, appropriate subject matter and learning methods must be identified. A university consortium has developed a Master of Enterprise program benchmarked to business and management subjects identified by the…

Vocational education can help small business by (1) broadening the type and scope of skills taught; (2) helping prevent labor shortages by preparing disadvantaged and underrepresented groups for employment; and (3) helping small businesses determine their training and development needs. (SK)

Discussion of training needs of small businesses highlights a training package based on an expert system that was developed in England. Learning styles are discussed, computer-based training (CBT) packages are described, the position audit process is explained, and the value of prototyping is discussed. (LRW)

An approach to the design of flexible text-based management systems for archives includes tiers for repository, software, and user management systems. Each tier has four layers--objective, program, result, and interface. Traps awaiting software development companies involve the market, competition, operations, and finance. (10 references) (MES)

Presents results of a study of school-based enterprise in Australia, the United Kingdom, the United States, and Canada. Provides examples of a variety of programs that help students become flexible, self-reliant, independent, and self-directed enough to cope with change creatively. (CH)

Before and after participating in the Small Business Institute programs, 220 students completed the Entrepreneurial Attitude Orientation. Students with high locus of control and younger students were more likely to form positive attitudes about entrepreneurship. (SK)

Models of small business training in Britain include promotion of enterprise culture, creation of entrepreneurial attributes, technical/management skills training, and business plan development. Various institutions offer training: universities, technical colleges, enterprise agencies, and nongovernmental and community development agencies. (SK)

Describes how Kiwanis club members in Leesburg, Virginia, organized a successful trip to two Lithuanian communities without government support. U.S. visitors spoke to Lithuanians about the role of small businesses and civic clubs in the United States. Possible outcomes of the trip include continuing connections between businesses and between…

Focuses on the support available for small- and medium-sized enterprises (SMEs). Outlines characteristics of SMEs and types of help available to SMEs from governments and big business. Identifies two problems related to contacts in the real world and the bureaucracy surrounding minority set-asides. Discusses the kinds of assistance entrepreneurs…

Presents a holographic perspective that illuminates relationships among learning, education, training, and development in organizations, indicating how each process emanates from interactions between individual, organizational, and societal learning. Suggests that government and organizational training and development practices should be better…

Interprets findings of previous articles as supporting the role of higher education in developing students' self-awareness and opportunity awareness. Suggests that degree programs should develop transferable skills to enhance graduates' employability in a changing labor market. (SK)