This research is based on two studies that focus on teaching students how to integrate and assess social networking tools in marketing communications. Study 1 examines how students in marketing classes utilize social networking tools and explores their attitudes regarding the use of such tools for marketing communications. Study 2 focuses on an…

Implementation of a customer relationship management (CRM) 2.0 system can provide both a valuable pedagogical tool and a needed skill set in a marketing and sales curriculum. A CRM 2.0 system incorporated in the sales and marketing curriculum can help manage relationships between students, practitioners, and faculty while teaching students a…

This article presents the narratives centered on intergenerational linguistic and cultural transmission for three farmworker families. It does so through the analysis of personal narratives provided by three families in rural Michigan, which were collected over a five-year span. The participants discuss the sociocultural significance of…

This article examines how three Singaporean boys constructed their identities as global literate citizens through their reading practices in and out of school. An invisible network of resources contributed to their construction of a global literate identity relevant for local-global markets. The acquisition of a global literate identity as a form…

Advances in technology have aggravated the generations-old problem of bullying in schools. In this article, the authors attend to the impact of social media on bullying and advocate an approach to teaching anti-bullying that incorporates a project-based learning approach for young adolescents. Process drama as a model of learning and the use of…

This article outlines the first cycle of an Action Research (AR) investigation into why professional learners are not using the Social Networking Technologies (SNTs) of their bespoke website. It presents the rationale of how this study came about, the ontological and epistemological stance of the authors and how this led to the particular choice…

In order to understand the culture of the physical, virtual, and blended spheres that adolescents inhabit, we build on Gee's concept of affinity spaces. Drawing on our ethnographic research of adolescent literacies related to The Hunger Games novels, the Neopets online game, and The Sims videogames, this article explores the nature of…

The authors describe an assignment in which first-year university students develop a sense of community by discussing personally relevant topics via the shared experience enabled by the social media tools Twitter and Paper.li. A list of references and suggested readings is included.

The purpose of this study was two-fold; first, to uncover the social, psychological, and cognitive factors core to the entrepreneurial individual; and secondly, to provide accurate data to be used in curriculum development to fill the existing educational gap that exists in the current literature regarding understanding the inner workings of the…

In today's connected world, the reach of the Internet and collaborative social media tools have opened up new opportunities for individuals, regardless of their location, to share their knowledge, expertise, and creativity with others. These tools have also opened up opportunities for organizations to connect with new sources of innovation to…

In this dissertation I investigate how changes in the availability of information influences decision making in inherently ambiguous environments. As the Internet has not only fostered connectivity, but also catalyzed information generation on an unprecedented scale, my objective is to revisit the concept of information availability and salience…

This sequential, mixed methods research addressed emerging social media use practices among IT professionals and explored lived experiences of senior IT leaders relative to successful organizational social media adoption and use. The study was informed by structuration theory and elements from the universal technology adoption and use (UTAUT)…

The effectiveness of using virtual labs to train students in computer networking skills, when real equipment is limited or unavailable, is uncertain. The purpose of this study was to determine the effectiveness of using virtual labs to train students in the acquisition of computer network configuration and troubleshooting skills. The study was…

This doctoral thesis explored mentoring in early learning teacher preparation programs. This study explored the reflective processes embedded in the work between student teachers and their mentors during early learning student teacher experiences at Washington State community and technical colleges. Schon's (1987a) concepts of…

The purpose of this study was to investigate Internet usage and its relationship with the acculturation of the Horn of Africa immigrants residing in urban Minnesota. Technology has and continues to be a cultural amplifier; in just two decades from its initial availability to the general public, the Internet has made geographical differences…