Concludes that the morning lifestyle habits and media use habits of audiences are useful predictors of receptivity to morning newspapers in a market area. (FL)

Describes the antitrust suit between two Buffalo, New York newspapers and considers the effectiveness of antitrust legislation in promoting newspaper diversity. (FL)

Discusses how the media portray alcohol and drinking and how to change media performance. Presents some findings in abbreviated form for several media and suggests a model for working with the media in the interests of alcohol education. (Author)

Describes a test of student reaction to viewing a film dealing with mass communications laws. Results indicated the film had a substantial impact on student opinion. (AEA)

Analyzed China's foremost party organ, the "People's Daily," during 1979-80 to find out what changes have occurred with regard to media images of the U.S. since the normalization of the Sino-U.S. relationship. Noted a more favorable portrayal of the U.S.--at the expense of the Soviet Union. (PD)

Surveyed editors, publishers, and journalism educators generally agreed on the Hutchins Commission's directives concerning what is responsible reporting and what the press should do to protect freedom of the press; but editors and publishers did not want external criticism or evaluation by any organized group. (FL)

Examines the language style of news and the factors that influence it, with data drawn from extensive research on radio news in Auckland, New Zealand. Study of newscasters' language style shows that newscasters will alter their style of speech depending upon who they think is listening. (PD)

Comparisons of independent and laboratory newspapers at selected California colleges indicated that (1) the independent newspapers were superior in editorial opinion and leadership characteristics; (2) the laboratory newspapers made better use of photography, art, and graphics; and (3) professional journalists highly rated their laboratory…

Reports on a yearbook study that provides some data about the differences between college yearbook buyers and nonbuyers. (RL)

Interviews with 1,034 respondents shortly before the 1972 presidential election, and with 701 of these respondents shortly after the election, revealed that a small proportion perceived political bias in television news, a larger proportion perceived biases in newspaper reporting, and the vast majority saw no political bias in either medium. (GT)

An analysis of the Middle East news items covered by four newspapers and one television network revealed that the coverage was concentrated mostly on Israel, Egypt, and Iran; that most items were presented in a neutral fashion; and that more items were treated positively than negatively. (GT)

A 1977 survey of 24 United States foreign correspondents who had covered the Middle East suggested that they believed that news media coverage of the Middle East had improved since 1973; however, the results also pointed up problems with correspondents' knowledge of local languages and reporting techniques. (GT)

Discusses the problem of defining topics in education and training for which television is suitable, discounts selection rationalizations sometimes used by educational television practitioners, surveys evidence on the selection of appropriate media, and emphasizes the value of developing multimedia material. (Author/CMV)

A survey of 110 Seattle, Washington, newspaper readers revealed that they read twice as many newspaper headlines as units of text, that they "read" more photographs than cutlines, and that they read scarcely any tables. (GT)

Reports on a study suggesting that there is substantial predictability of news preference patterns when stories are structured along four news dimensions: significance, prominence of principals involved, normality, and reward. (GT)