The NSU Write from the Start Writing and Communication Center (WCC) has recognized the importance of developing a social media presence to highlight the achievements and services of the Center while providing professional development opportunities to staff members. This article is aimed at educating communication center directors and staff on how…

Prior research has not investigated perceived added education value in courses. Using a sample of 165 graduating business students, two business administration (BA) scales were created from six required BA core courses as part of students' Bachelor of Business Administration (BBA) degree. Students were asked if each required course "added…

The present article describes the main tools for promoting the educational services in the Russian State Social University, such as advertising in the media, outdoor advertising, exhibitions and fairs, open days, master classes, round tables, conferences and seminars, internet advertising, social networks, communities in social networks, and…

Research on promotional behavior within higher education has exploded over the last two decades, spurred on by the intensification of student recruitment. To date, studies have focused on mapping the content of conventional promotional texts (e.g. viewbooks, web sites), to identify how institutions depict themselves through them. By comparison,…

Social media is an important component of a university's marketing plan. It has become one of the most efficient and cost-effective avenues for reaching a large, targeted population, which makes knowledge of how to attract more followers and interactions important in the competitive world of higher education. This study investigates the…

This research sought to explore the main factors affecting young people's image-sharing behaviors, particularly in the context of peer relationships and norms. Ten focus groups were held with young people aged 13 to 14 years (Grade 9) with a total of 68 participants (39 females and 29 males) across 15 Australian schools contributing to the…

Peer nominations and teacher ratings were used to examine age and sex differences in behaviors associated with perceived coolness during middle childhood. Participants were 470 students in Grades 1, 3, and 5. Participants nominated peers whom they perceived as cool; separate scores were calculated for samesex coolness and cross-sex coolness (i.e.,…

There have been articles about the competitiveness of elite colleges and universities and the need to provide courses or partial courses or seminars in failure. The idea is legitimizing failure; it happens to everyone after all. But, since some college students have never experienced failure, the colleges need to include instruction on how to…

Using archival records preserved by Iowa's community colleges, private four-year colleges, and public universities, this dissertation examines how Iowa's established higher education institutions responded to and adjusted to the "presence" of new two-year colleges from 1965 to 1975. This decade was a critical period of development for…

Research has begun to investigate whether teachers and schools are as effective with certain student subgroups as they are with the overall student population. Most of this research has examined the issue by trying to produce causal estimates of school contributions to short-term student growth (usually using value-added models) and has emphasized…

The concept of customer-brand relationship (CBR) is becoming increasingly important. However, the description of what constitutes student-university brand relationship is relatively limited. Underpinned by social exchange theory, this study proposes student--university brand relationship formation that comprises of utility (UV), hedonic (HV) and…

Despite some theoretical and technical criticism, scholars largely acknowledge the influence of universities' ranking positions on the preferences of fund providers, academics and students, nationally and internationally. Considering their noticeable contribution to university rankings, prominent indicators can guide university leaders to develop…

With the internationalization of education, studying at international branch campuses (IBCs) is becoming a popular choice in China. Taking Dongbei University of Finance and Economics (DUFE)--Surrey International Institute as an example, this article explores the choice criteria used by Chinese students enrolled at an IBC. Based on auto-ethnography…

Purpose: In the last decade, female students' enrolment in higher education has experienced significant growth. However, male and female students still differ in criteria set of choosing higher education institutions. While several studies have been disentangled in developed countries in analyzing gender differences in pursuing higher education, a…

Boyer's four domains of scholarship provided the basis for a comparative investigation of the scholarly output of faculty members in 14 countries and at 100 English-speaking universities on the Times Higher Education World University Rankings (2013-2014) top-400 institutions. Full-time university faculty members who held tenured, tenure-track, and…