University attempts to respond to globalization to build international trust by conducting internationalization as the bridge of their selected strategies. The efforts needed to build international trust are promotion strategies. This study aims to elaborate the effective promotion strategies in Jenderal Soedirman University, Indonesia. The data…

This article describes research the authors undertook on why low income high school students invest in summer learning. They engaged participants in a community-based summer learning program to examine the factors that first attracted and then sustained their participation. They found that the elements that attracted students to the program were…

This research involved a qualitative case study (N=15) that identified several layers of concern centered around the Black college student experience using Critical Race Theory and Bridging Multiple Worlds Theory. Through two rounds of qualitative semi-structured interviews, the current study addressed the concerns of access for Black students at…

The rising cost of higher education has brought the value of a college degree under increasing scrutiny. As families and prospective students weigh the substantial financial burden, more are asking: "Is the investment worth it?" RNL's research reveals several key trends shaping the decision-making process of today's college-bound…

Mentoring undergraduate students in research is both rewarding and challenging. In this paper we present how we established a summer Research Experience for Undergraduates (REU) program in the mathematical sciences at Michigan State University. A goal of our REU is to include students who are at an early stage of their study of mathematics. We…

This paper will apply the work of Amos Tversky and Daniel Kahneman in Prospect theory to the college recruiting process. Prospect theory challenges one of the fundamental ideas of Economics; humans are rational creatures and make rational decisions. The theory demonstrates that in fact, often humans do not make rational decisions and are instead…

This paper focuses on market-making in the higher education sector and particularly on the role of the market ordering processes. The entry point to examine relations between market ordering and market-making is a private company called ICEF GmbH from Germany. ICEF is engaged in selling particular kinds of education services, delivered by…

The COVID-19 pandemic hit in March 2020 as high school seniors were receiving their college admission notifications for fall. Many postsecondary institutions shifted outreach efforts to online formats. This qualitative study examines how virtual recruitment at an emerging HSI incorporates culturally responsive practices from the perspective of…

This study investigated current school psychology students' perspectives on recruiting and orienting prospective trainees to the profession. Two hundred sixty-two student members of the National Association of School Psychologists (NASP) responded to two open-ended survey items regarding: (a) information they wished they had known prior to…

As student enrollment numbers continue to drop within university Physical Education Teacher Education (PETE) programs across the country, the importance of recruiting high school students into the fields of physical education has never been greater. The PETE and exercise science programs at a university in the Pacific Northwest collaborated using…

The proportion of underrepresented minority (URM) students graduating with Science, Technology, Engineering, and Mathematics (STEM) degrees, matriculating to graduate programs, and entering the STEM workforce continues to be significantly low. The Virginia-North Carolina Louis Stokes Alliance for Minority Participation (the VA-NC Alliance)…

The literature on college choice is extensive and navigating it for purposes of review is complicated by the dual meaning given to the word choice. To clarify, in this article, the phrase "college choice" refers to the concept defined by Don Hossler and Karen Gallagher in their seminal 1987 article entitled "Studying Student College…

This article seeks to make the case for how relationships are essential to meeting the tapestry of student needs by examining experiences and challenges of several student threads in that tapestry, using both two-year and four-year institutional perspectives. How faculty, staff, and administrators respond--or don't--in building rapport and…

The COVID-19 pandemic has been painful, and its long-term negative impacts on equitable educational outcomes will unfurl for years to come. However, in spite of the disruption of the pandemic, education leaders have an opportunity to re-imagine and rebuild systems to be equity-centered in ways they have never been before. Dual enrollment holds…

Graduate student enrollment has become more important than ever to overall enrollment growth. But there are also more institutions and programs than ever vying for a finite number of graduate students. How can institutions compete more effectively for these prospective students? The survey of more than 1,500 prospective graduate students that…