Most researchers who have investigated the relationship between the media and education have asserted that coverage of education has a negative impact on public perceptions of, and support for, public education. Much of this research relies on negative case examples and cross-sectional data to make this claim. This article calls into question the…

Although many campus radio stations try to copy or emulate their commercial counterparts, determining who is listening to the station is often difficult. It is not odd for stations to undertake in-house listener surveys, which are often conducted by classes studying audience research. Results of the 1995 College Radio Survey highlight significant…

The Advertising and Public Relations section of this collection of conference presentations contains the following 17 papers: "Using the FCB Grid and the 'Lost Quadrants' to Write Advertising Strategy" (Johan C. Yssel); "Antitrust and the Marketplace of Ideas: The Continuing Problem of Issue Advertising Access to Broadcast…

As literature designed specifically to help young adults make appropriate career decisions, vocational guidance books explain what background, experiences, and personal traits are necessary to succeed in various careers. They are of interest to researchers because of the attitudes they reveal about journalism as a field. A review of 30 journalism…

A study investigated the impact of "thought over time" as a variable that may influence recall of discrepant information encountered in the media. Earlier studies indicated that human subjects are capable of improving their recall of "consistent" sets of news information over time without the benefit of additional exposure to…

A study examined the mass media research literature to determine if there was a dominant paradigm in the field. The mass media research published in eight communication journals from 1965 to 1989 was content analyzed to identify paradigm, orientation (focus and theory), data (type, source, and sample), methodology (type and manipulation), and…

Commodification is one of the media mechanisms that shape and proliferate images of femininity which result in the disempowerment of women and of female athletes. The method of homology is used to analyze commodification, one of the formal structures or mechanisms of patriarchy. After a description of this mechanism, the discussion focuses on how…

Issue management oriented public relations provides an excellent pedagogical device for anyone interested in the application of argumentation. This can be illustrated by a case study in which a commercial metals company was wrongly accused of improperly disposing of toxic waste at a particular site. To counter the bad publicity that followed the…

A reliable "news morbidity" scale was developed to measure the prevalence of bad and good news on radio and television; the scale was then used in a pilot study of one city's news output. The news morbidity scale is a seven-step scale ranging from "extremely bad" to "extremely good" news. A sample of 945 television…

A study explored the attitudes of professors of advertising toward well-known advertising practitioners, and the effect these famous practitioners have had on the teaching of advertising. Four influential and famous advertising practitioners were selected from a preliminary list of 10. Six statements reflecting each practitioner's advertising…

A study was conducted to determine if brand names that begin with consonants called "plosives" (B, C, D, G, K, P, and T) are more readily recalled and recognized than names that begin with other consonants or vowels. Additionally, the study investigated the relationship between name length and memorability, ability to associate names…

The right of publicity is based on an individual's right to be free from the appropriation of his or her name or likeness by another for the other's financial benefit. As the courts' conception of the right of publicity was exapnding, so was the development of newsworthiness as a defense for media defendants. In "Zacchini v.…

A survey was conducted to study discussions of day care for children appearing in periodicals during 1959-81. Surveyed were articles found in the 12 most widely circulated magazines typically identified as being for women. A bibliography was made of the 96 articles appearing in the magazines, as listed in the "Reader's Guide to Periodical…

A presentation of findings from an experiment on six high school psychology classes that experienced 10, 20, or 30 minute programs presented on three screens with audio narration and music. Differences in learning retention were found, but with time passage, differences did not reappear. (Author/HB)

A discussion of how research fails to take into consideration the differences in learning patterns of males and females in various developmental stages. Twenty-three of 28 studies that used a single-sex sample generalized results to a two-sex population. (Author/HB)