Argues that instead of less data, as James Carey suggested in a previous article in this journal, what journalism history needs is more data to help create fresh interpretations. (RB)

A discussion of tentative generalizations that developers of instructional materials can use on aptitude-treatment interaction. The author combines what research findings seem to indicate along with theories about how individuals learn and process information. (Author/HB)

Finds that the mass media, especially newspapers have an immediate, direct effect on farmers' behavior only when the content is tailored to fit the farmers' existing situation. (RB)

Concludes that more research must be done examining the variables influencing audience response to messages delivered by film, radio, print, and personal interaction. (RB)

Newspaper action line columns which stress problem solving get more inquiries than those which merely provide information. (RB)

Concludes that political news reporting prior to the 1974 Colorado general elections was affected by management attitudes. (RB)

Finds no difference in the news coverage by two New York newspapers. (RB)

Describes some of the 19th century technological innovations that influenced the development of the suburban newspaper. (RB)

Stories in romance and adventure magazines tend to support traditional American stereotypes about roles and dispositions of men and women. (RB)

Concludes that of four message types perceived on the basis of persuasive appeal--emotional, logical, source-attribute, and fear--emotional appeal is the most effective and source-attribute the least effective method of advertising. (RB)

Analysis of news coverage by 26 newspapers in five midwestern districts in the 1970 elections shows quantity and quality vary systematically with the degree of urbanization. (RB)

Results of a research project which hypothisized that: Other things being equal, the heavier a candidate's usage of broadcast advertising in a primary election campaign, the greater will be his share of the votes in the election. (Author/HB)