Whether it's your first day or first year on the job as an admission counselor at a university or college, you may be struggling with balancing the demands of your job with family needs, positioning yourself for advancement, or finding valuable programs that offer growth opportunities. Every generation of admission counselors at higher education…

The field of strategic enrollment management has become increasingly invested in data-informed practices. In 2015, The College at Brockport, State University of New York implemented a recruitment strategy that incorporated both predictive analytics and customer relationship management (CRM) technology. This effort both reduced budget expenditures…

The purpose of this manual is to support school districts and schools in developing diverse and equitable magnet programs. It is intended to help stakeholders during the planning phases of developing new magnet schools or during the revision or expansion of existing magnet schools. The manual focuses on: (1) Why districts should consider…

The college enrollment landscape has changed vastly in the last couple of decades. As such, regional public universities (RPUs) have had to become increasingly strategic in how they recruit new students to attend their institutions. For example, total college enrollment has declined from 2010 to 2017, and this population continues to become more…

The purpose of this paper is to determine how youth with anxiety recruited for a school-based randomized controlled trial (RCT) compare demographically and clinically to clinically referred youth with anxiety who participated in an RCT conducted in community mental health clinics. Youth ("N" = 99) with anxiety aged 12-15 years were: (a)…

In recent years there have been calls to increase both the number and diversity of engineering graduates within the UK. In addition to this, technological advancement and the need to solve complex socio-economic problems, have contributed toward a shift in the skills and abilities that practicing engineers require. Such changes have led to an…

Over a number of years, universities have needed to become more adept at managing change as internal and external factors affect their longer term financial sustainability. That sustainability is, for many institutions, closely linked to how straightforward (or otherwise) it is to recruit student numbers of the right quality from often diverse…

Universities are no longer limited to traditional media platforms for recruitment advertising; increasingly, institutions are using online videos and social media to promote themselves locally and internationally. We analysed a sample of 81 YouTube videos that promote Science, Technology, Engineering, and Mathematics (STEM) courses in 40…

The current case study explores the journey that the University of Utah's Office of Admissions embarked upon over the past several years in order to strengthen campus partnerships as a means of meeting institutional enrollment goals. The study describes different approaches the Office of Admissions took to enhance its support of campus partners…

As America's prekindergarten through 12th grade population becomes increasingly diverse, educator preparation programs (EPPs) are tasked with attracting, admitting, supporting, and graduating more teacher candidates from underrepresented groups. The research reported here was designed to improve our understanding of strategies that some EPPs have…

Universities are increasingly utilising social media for student recruitment, the most highly used channel for prospective students. However, research on information gathering and electronic word-of-mouth (eWOM)-seeking behaviours on social media is generally absent. This paper explores the information sought by prospective students on social…

This national study examined effective student recruitment and retention practices used by colleges of agriculture in the United States among 1862 land-grant, 1890 land-grant, and non-land-grant institutions. Respondents reported that faculty at colleges of agriculture were primarily white. Through the analysis of sub-group percentages, the…

The contributions in this collection provide important answers and compelling evidence that honors programming does contribute something above and beyond what honors students themselves bring to the educational experience. While many of the chapters rely on analytic methods that are more widely used in some fields than in others, authors have…

The 2019 Fall International Student Enrollment Snapshot Survey Report provides the international education field with a timely look at current patterns in international student enrollment as of fall 2019 (2019/20 academic year) based on the responses of more than 500 U.S. higher education institutions. The report is released jointly with and…

Purpose: The purpose of this paper is to explore the interrelationship of branding practices and legitimacy-building of commercial degree program franchising within transnational higher education (TNHE). It aims to understand how commercial franchisees' branding practices employ discursive and symbolic strategies for building legitimacy, and how…