This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission,…

This report reviews the decision by the University of California's Board of Regents to create a new general campus near Merced to open in fall 2005 with 1,000 full-time-equivalent students (expected to grow to 5,000 FTES by fall 2010). The report reviews the planning history of the proposed campus, discusses the University of California's…

Cultural institutions and attitudes are being reshaped and often disrupted without warning or intention by the information revolution. Different socio-cultural visions of the information revolution among scholars in France, Japan, and the third world are described. (Author/RM)

Effective decision-making depends upon true communication among decision-makers. Futurists should develop fundamental thinking skills such as the ability to formulate good questions, consider alternative points of view, and set short- and long-range goals. By example and through education, the "tools of futuristics" can be employed usefully in…

Warns that community mental health services are threatened by reductions in federal support and increased numbers of clients. Reviews literature on the effect of adverse economic events on mental health. Identifies issues and answers for managing this dilemma including planning, financial diversification, and inter-agency cooperation. (Author/JAC)

The planning processes that focus on the need to gain consensus among potential planners are described. The scenarios resulting from these processes gain their value not from some objective estimate of their validity but from the commitment and involvement of the participants. (MLW)

Successful career development programs must be based on current and future organizational requirements for management, professional, and technical personnel and should promote and guide career development planning to meet those specific needs. (SSH)

Higher Education needs a rebirth of academic management to combine educational policy and planning with financial administration. The approaches to strategy-making at four institutions at Hood, Hartford, Minnesota, Minneapolis-St. Paul, and Teachers College are described. (MLW)

Demands for immediate answers to education's problems affect federal support for needed long-term educational research programs. The National Institute of Education has made significant progress toward establishing valid research methods and a solid foundation for future research efforts, though restricted in its activities and denied due credit.…

A historical, incremental method for allocating resources in the Institute for Advanced Studies in recent years is being replaced by a new approach involving the identification of purposes and pursuits and evaluation of their importance. Greater responsiveness to unit needs is the objective. (MSE)

An enrollment projection model designed and implemented at LaSalle College had five phases: establishing clear goals, model construction, model implementation, model estimation and validation, and using the forecast. The history of LaSalle's model and the elements in decision making are outlined. (MSE)

Reviews changes that have occurred since 1970 in federal- and state-funded vocational agriculture programs in the U.S. and makes enrollment projections for the 1980s. The author suggests that four concerns warrant attention in planning for the 1980s: nature of programs, clientele, source and competence of teachers, and program quality. (LRA)

The framework necessary for achieving a strategic planning posture in higher education is outlined. The most important benefit of strategic planning for higher education decision makers is that it forces them to undertake a more market-oriented and systematic approach to long- range planning. (Author/MLW)

At Indiana University the demand for word processing, the burden on the university's text processors, and the variety of commercial equipment demanded detailed, systematic technical and social planning. In the process of studying available equipment and software, the university's Office Systems Groups developed tools for evaluating the technology.…

Enrollments are declining in all departments of institutions of higher education. Resultant problems for teacher education are discussed, and coping strategies for colleges of teacher education during a period of enrollment decline are presented. (JN)