Critics of international news flow characteristics have charged that news is biased toward the interests of the developed world and against the developing world, thereby giving an unrepresentative image of their countries to the United States reader. A study was conducted to examine the output and presentation of reports by foreign correspondents…

How the author developed a survey instrument, an evaluation procedure, and a summary of findings of his evaluation of California's media programs. (HB)

Finds editorial writers highly educated, well satisfied with their positions, well paid, and active in community and public affairs. (RB)

Results demonstrated that color affects females more than males but increases positive judgement of aesthetic value and overall quality of commericlas for both sexes.

Findings indicate that media managers consider the environment not to be newsworthy, see polution as a real problem, and accept advertisements from polluters. (RB)

Survey data on newspaper food editors and newspaper readers were collected through a title-rating technique. Analysis of responses to 40 food titles and leads indicated three newspaper food-editor types: transitional, traditional, and "new guard." Food-page readers fell into two types: information oriented (nutritionists) and cooking…

This paper reports the successive steps in the development of an adjective rating scale for measuring audience responses to short previews of coming films. Seven filtering steps were used to reduce an original list of 600 adjectives and adjectival phrases into a final rating scale with 101 words. From factor analyses of the responses of college…

Reviewing results of experiments in which sequence of motion picture shots was varied, the author concludes that the meaning of individual shots varies with changes in order and context. (Editor)

Photographs of workers in the current Occupational Outlook Handbook were analyzed to determine whether a biased view of career opportunities was presented in this esteemed and widely used counseling tool. Comment by Robert P. Overs (Author)

Concludes that traditional and modern, renamed women's pages are not meeting the contemporary needs of American women. (RB)

This summary report highlights the results of a study that examined the effects of the first phase of a nationwide, multimedia, crime prevention campaign featuring a trench-coated, animated dog named McGruff. Following an introduction explaining the purpose of the two surveys that comprised the study, the eight remaining sections of the report…

A study examined the effect of humor on the perceived credibility, character, and authority of an advertisement and on the recall of that advertisement. Two groups of subjects each heard two radio spot announcements, one humorous and one serious. Two different products were advertised, so that the first group of subjects, 117 college advertising…

A survey of 65 newspaper editors and 64 television news directors was conducted to examine policies concerning unnamed sources and unattributed information in news stories, and to measure the effects of the incident in which a "Washington Post" reporter fabricated a major story and claimed that she had granted her sources…