After defining marketing, describes the application of strategic marketing planning to community college funding problems. Delineates alternative sources of funding and creative techniques for tapping them. A marketing index for higher education is appended. (AYC)

Focuses on the functions of the campus grants office, which include developing an information system, building a campus fundability profile, maintaining a close interests, serving as liaison with community and granting agencies, and establishing a campus proposal review process. (AYC)

Underscores the importance of community college commitment to resource development, defines resource development and discusses the role and responsibilities of the development office, and suggests ways of strengthening the resource development function. (AYC)

The success of the annual fund-raising campaign is seen to depend in large part on a careful search for and cultivation of a select group of generous donors. Leadership giving is defined, and creating gift clubs, solicitation, competition and challenges, pitfalls, and renewal are discussed. (Author/MLW)

A sound method of recognition is seen as necessary for any annual giving program. The donor deserves an expression of the school's appreciation, and that recognition is part of the cultivation which will encourage a donor's continuing support. Recognition includes the thank-you process, donor reports, social events, letters, etc. (MLW)

Historically black colleges and universities need subject expertise and aggressive tactics to win Department of Defense research contracts, despite Pentagon efforts to target black colleges. The colleges compete with institutions whose minority group populations, alone or combined, are a majority of total enrollment. Several approaches useful in…

A school district and community endeavor brought a fine arts facility to Byron Center, Michigan. The Van Singel Fine Arts Center includes gallery space as well as a performing arts theater. Private donations purchased pianos and the acoustical shell. Academic results in the classroom include increases in average ACT scores for 5 consecutive years.…

Discussion of community support groups for public libraries focuses on how the Chicago Public Library developed programs with a Friends of the Library group. Describes fund-raising efforts; themes that guided the organization; developing library programs; the use of volunteers; restoring state funding after budget cuts; and building public…

Investigated why private research universities differ in the sources and uses of their annual giving using data from 74 private universities and a subset of 29 private universities. Findings identify some factors that determine giving, but models could explain only part of the differences in funding from different sources. (SLD)

Discusses private fundraising initiatives for public libraries, often through special foundations with full-time fundraisers. Highlights include experiences at the Public Library of Des Moines Foundation; metropolitan, suburban, and small public library initiatives; fundraising on the Web; effects on public support; outreach programs; bequests;…

Discusses how parents can get their children to volunteer for community services, examining how volunteerism benefits children, how to choose a volunteer activity, and how to get children involved (e.g., having the parents serve as role models). Two sidebars focus on whether fund-raising teaches children about giving and how service-learning…

Describes efforts by various universities to develop online fundraising. Provides survey data on these efforts and discusses the "go slow" approach adopted by many institutions. Describes the possible innovations, some derived from for-profit models, that may be adopted by institutions in the future. (EV)

Provides the views of four advancement officers on why undertaking advancement-related graduate study is valuable. Presents a list with contact information of almost 100 graduate and certificate programs in the United States, Canada, Australia, and the United Kingdom related to institutional advancement. (EV)

A good plan is a statement of major management decisions that sets the stage for successful fund raising for years to come. A 12-step planning process includes: consensus on what the plan will include; timetable for planning; gathering data needed to conduct an assessment; individual program assessment; etc. (MLW)

Charities have an obligation to give donors "accurate and sufficient information concerning the deductibility of contributions." Donors must subtract any benefit of "substantial value" from their gifts. The value of a benefit is based on its fair market value, not on its cost to the charity. (MLW)