An investigation of the functions performed by talk radio programs involved in-depth interviews with 184 call-in listeners to one such program over a seven-day period. During the interviews, the callers listened to tape recordings of their conversations with the program host to help them focus on the motivation that prompted their calls, the…

PAST STUDIES ON READING AUDIENCE BEHAVIOR FOCUSED ON DIFFERENTIATING INDIVIDUAL MEMBERS ACCORDING TO THE QUANTITY AND QUALITY OF THE BOOKS THEY READ. THESE STUDIES DID NOT DEAL WITH INTERRELATIONSHIPS AMONG MEMBERS. AN APPROACH WAS NEEDED TO IDENTIFY WHAT CONSTITUTES A READING AUDIENCE AND HOW ITS MEMBERS INTERRELATE. AN AGGREGATE LEVEL APPROACH…

A study compared advertising media usage, advertising reach, and consumers' attitudes toward advertising in Israel and the United States. The study used data gathered from an Israeli survey of 1,600 consumers and an American survey of 1,500 consumers. The findings revealed that the press was the dominant advertising medium in both countries, in…

Of all the mass media, radio is the most abundant, both in terms of the number of radio stations in operation and the number of radio receivers in use. Unfortunately, given the dynamics of a competitive market and the Federal Communications Commission's reluctance to interfere with a licensee's discretion in the choice of format, format…

The purpose of this paper is to integrate the findings of studies undertaken by Dwyer (1978) and colleagues which represent the only extended and concerted investigation of pictorial stimulus complexity as it relates to static instructional visuals. After scrutinizing all available published and unpublished reports of research in this series for…

This study was an investigation of the effects of narration and level of picture detail on children's recall of illustrated materials. Third and sixth grade students were randomly assigned to one of four treatment groups: groups one and two viewed two 7-frame stories accompanied by oral narration; groups three and four viewed the same stories…

Three frontier newspapers in Michigan for the period July 1849 to July 1850 were analyzed to determine how women were depicted in the press of that time. The research concentrated on coverage in six areas: courtship and marriage; the role of women as wives and mothers; women depicted in literature; famous women; women's rights in the home, on the…

This study uses natural data, primarily, to study patterns of news coverage of the United States Senate in major media of regional and national stature. The following questions are addressed: To what extent do institutional and structural aspects of the Senate (seniority, committee assignment, and senatorial staff size) affect the news potential…

This research was undertaken in an effort to identify the desirable competencies of announcers as required by the broadcast industry. In order to identify the announcing competencies sought by the broadcast industry, a questionnaire was mailed to a representative number of Texas radio and television station operations managers. The random sample…

In a series of national polls conducted in 1975-1976 that had people record their activities over a 24-hour time period, researchers found that on a typical day more people read a newspaper than watched television news programs. Older adults were more likely to use both news media, while young adults were more likely to use no news medium. Over…

A two-part study was designed to measure the amount of good news and bad news in newspapers and to measure readers' recall of stories that represented good news and bad news. The stories used in the study appeared on the front pages and on one of the inside pages of eight California newspapers during October 1978. A total of 559 telephone…

Although the availability of telecommunications services from the home has been limited because of the high costs and available technology, a restrictive regulatory environment, the conservative nature of communications systems operators, single technology thinking, and uncertain consumer demand, the situation is changing, resulting in expanded…

Although there are many reports on the introduction of replicable media in junior college instruction, there is a lack of coordinated research on any particular form of instruction. This is a serious matter, for, without date on whether or not anyone has learned anything from one medium, the introduction of any other medium is necessarily based on…

This monograph investigates the relationship between media and personal authority. Specifically, the nature and possible effects of coverage by the Durham, North Carolina, "Morning Herald" of Duke University's former basketball coach, Raymond C. (Bucky) Waters, are compared to its treatment of a more conventional political…

This paper provides a comprehensive overview of the "state of the art" of communication research in Asia. An analysis of the problems of communication research reveals that growth in the field is slow, due to such factors as lack of professionally trained researchers, absence of financial, human, and physical facilities to support…