A marketing model for camps includes a mix of services, presentation, and communication elements that promote the virtues of camp, convince potential campers and their families of the benefits of camp, and successfully distinguish the camp from others. Includes resources related to marketing strategies, theme merchandise, and market trends…

Uses the example of public relations to describe important distinctions between monologic and dialogic campaigns. Explains why the dominant monological approach to public relations has long been recognized as "ethically paralyzed." Suggests an ethically more viable dialogic approach. Discusses reasons the business community has been slow to adopt…

States that interpersonal conflicts in the workplace frequently involve conversations with coworkers and outsiders. Examines informal third-party discussions in the workplace, as described by 396 professionals attending graduate business programs and executive seminars. Indicates that conflict intensity and relative power are likely to affect the…

Questions why managers choose one communication medium in preference to another. Proposes a role for social factors in media selection. Finds, employing a large field-collected sample, strong support for Information Richness Theory, a rational-choice model connecting managers' media choice to task characteristics like variety and analyzability.…

Examines how organizational cultures are transmitted and maintained through interactions among organizational members across intergroup boundaries. Surveys workers in international organizations with bicultural workforces. Supports the relationship between communication and cultural transmission. Identifies different types of social influence…

Explores theoretical and professional perspectives on the organizational whistle-blower, and examines the public relations function of framing and disseminating critical information. Urges organizations to tell the truth, but be cautious of journalists whose motives center on ratings and sensationalism. (RS)

Suggests that strategic planning can help an organization mature and become more effective. Aims for strategic planning with a benchmarking objective, beginning with the information process-maturity model, assessing strengths and weaknesses, and identifying opportunities for process maturation. Finds all components of the reporting structure now…

Argues that methods of organizational communication and learning resemble neural networks and that developing teaching methods to reflect this understanding should be crucial. Provides an overview of neural organization, the application of neural networks to organizational structure, and education and training within organizations. Concludes that…

Discusses process information sharing among participating organizations in a virtual enterprise and proposes a federated process framework and system architecture that provide a conceptual design for effective implementation of process information sharing supporting the autonomy and agility of the organizations. Develops the framework using an…

Discussion of communication within organizations and with the outside world focuses on results of a survey of managers in 41 companies that assessed intraorganizational and interorganizational uses of email. Describes the use of factor analysis and regression methodologies to investigate whether a significant relationship existed between internal…

Assesses implications of the strategic management aspect of public relations for firms in Singapore. Focuses on how firms with differing organizational structure/background respond to the challenges of executing core public relations activities. Finds that manufacturing firms pay less attention to customer relations than service organizations, and…

Reports on results of an empirical study of users' communicative responses regarding intraorganizational-implemented innovations and other planned changes. States that a list of users' individual communicative responses was developed and analyzed by means of multidimensional scaling to reveal the conceptual structure underlying the responses.…

Argues that successful "rightsizing" requires that managers preserve the morale and productivity of the remaining employees. Finds a communication consultant can offer guidance on how to maintain employee morale, help employees perceive the layoffs as fair, take care of employees who have lost their jobs, assist management with layoff…

Tests hypothesized relationships between the media richness model and the symbolic interactionist perspective with data from 94 managers. Finds that managers tend to select the face-to-face medium for highly equivocal communications and written media for clear, objective communications. (MG)

Focuses on the preliminary process of corporate advocacy, which provides direction for issues management. Provides insights into: (1) the degree to which organizational spokespersons are willing to express a position on a variety of issues; (2) how such positions come to be advocated through organizational communication; and (3) how organizational…