The assumption, which has influenced broadcast news reporting hiring practices, that women broadcasters are not as believable, acceptable, or effective as men broadcasters is explored in this research report. Four network newscasters, two males and two females chosen on the basis of similar professional competency and stature audio tape in…

To determine the effects of cartoon-embellished programed text materials on student skill performance and student attitudes towards instruction and subject material, a random sample of 85 students in a course on audiovisual materials were selected as research subjects. Research procedures included: (1) pretest for skills and attitudes; (2) random…

The literature of research and theory on media, the psychology of learning, and the technology of instruction is reviewed. The focus is on discovering what is currently known about the intersection of these fields. Current thoughts and discoveries about brain structure and processing are discussed. The management of learning as a system is another…

This booklet was prepared by the Magazine Publishers Association as a guide to some of the available sources of information about consumer magazines. Some of the data provided by the services listed in this booklet are based on circulation audits, actual measurements of advertising space, or factual statements of procedure and mechanical details.…

This paper examines the major theoretical approaches to the study of socialization, with an emphasis on media effects. The three major bodies of literature studied are the major theoretic approaches utilized in the general area of developmental psychology, the theoretical paradigms evident in studies dealing more specifically with child…

This paper examines treatment by the U.S. press of the Mexican, Cuban, and Chilean revolutions from a historical perspective, both using original research and synthesizing the research of others. On balance, the U.S. media have reported or commented on Latin American social revolutions mainly by exploiting sensation and ridicule. Economic…

The twofold research task of this investigation was (1) a systematic evaluation of professional orientation of Colorado newsmen; and (2) a determination of the relationship (if any) between the professional orientation of the newsmen studied and the actual performance of these newsmen's newspapers. The population for the study included all the…

A search of the philosophical, psychological, and experimental literature resulted in an operational definition of empathy, "A Hierarchy of Empathy." In a three age-level study employing an instrument derived from "A Hierarchy of Empathy," creative dramatic and discussion responses to a film of a Northwest American Indian…

In recent years, increasing concern with newspaper accuracy and credibility has led some people to question whether newspapers should use veiled, non-specific, attributions in news reporting. This study contains a content analysis of a sample of newspapers to determine the frequency and nature of veiled attributions as they are now employed. The…

The relationships among mass media, interpersonal communication, and voting behavior were explored in a two-stage panel study of 141 respondents during a 1974 Illinois congressional election. Analyses of perceived exposures to mass media and to interpersonal communication were interpreted as supporting Rogers and Shoemakers' (1971)…

Recent studies in communication theory are outlined and briefly discussed. Categories of research included are information systems, interpersonal communication, mass communication, organizational communication, intercultural communication, political communication, instructional communication, and health communication. Except for the area of health…

The median salary for women reporters is 52 percent of that for men. (RB)

Identifies a strong indirect relationship between the amount of exposure to radio and television and citizen participation in Yugoslavia. (MH)

Reports findings of surveys of people's evaluations of press behavior during the Watergate period; concludes that the most important determinants of press criticism were in support of Nixon, party affiliation, and ideology. (GW)