Contends that recent studies indicate that the representation of women in advertising continues to conform to traditional stereotypes including the stereotype of "the liberated woman". (MH)

Findings of a survey indicate that although some 5,000 district, regional, and rental libraries provide films to America's schools and colleges, the persistent dilemma of the classroom teacher is still the uncertain availability of the right film at the right time. Proper film information management and dissemination are needed. (CMV)

Using a sample of 971 respondents, of whom 50 percent were black and 50 percent white, a telephone survey was conducted three to four weeks after the completion of the program "Roots." Findings revealed attitudes about (1) the relevancy to race relations, (2) the perceived effects on black and white audiences, and (3) respondents'…

Classifies humor as hostile, nonhostile, sexual hostile, and sexual nonhostile. During one week of prime time television, males were portrayed as victims of hostile humor more often than were females. The frequency analysis of humorous disparagement does not reveal discrimination against either sex. Hostile humor was found to be more common than…

Relates two proposed attributes of both television shows and commercials--content and style--to television commercial performance. (KS)

Both male and female student ratings of audience interest in various types of news clearly reflected sex-role stereotyping. (KS)

Content analysis of editorials in 16 large-city newspapers reveals a pattern of support for free expression. (KS)

Although the coverage that the press gave of the Surgeon General's report on television and social behavior was confused and indefinite, few papers ran follow-up stories that might have explained the ambiguity. (KS)

Describes an undergraduate course which focuses on the effects of the mass media on the viewing public. The course is intended to increase awareness of the media so that students may respond to it more intelligently. Course topics, source materials, and class formats are discussed. (GEA)

Analyzes network, independent, and cable television advertisements aimed at children in terms of their beneficial or "prosocial" examples. Reveals that several commercials aimed at children are rich in examples of sharing, courtesy, and physical affection. (MM)

Describes hypermedia, which allow the associative retrieval, manipulation, and storage of music, video, text, and graphics. Examples of applications are given, the use of hypermedia with interactive video and with microcomputers is discussed, and their implications for library and information specialists are explored. (12 references) (CLB)

Concludes that exposure to mass media is associated with relatively positive, if not well-informed, images of foreign countries and to a perception of them as being successful. (FL)

Discovers that the content of broadcast news in Puerto Rico is similar to that in the United States, with political and government stories commanding a relatively large amount of news time. (FL)

Responds to criticism of the uses and gratification model by proposing a modified model integrating the dependency perspective. Suggests that this integrated model broadens the heuristic application of the earlier model. (MS)

Using Burkean analysis, this essay shows how films about haunted houses can serve as symbolic equipment to help audiences cope with real life problems. (PD)