Quality education cannot be measured by accountability and productivity devices alone; individual fulfillment and freedom should be education's primary goal. (Author/PG)

A model is given in which corporations are approached as investors in educational institutions rather than philanthropists. Assumes that corporations should be more responsive to this than to the one-way stream of assets so characteristic in the past.

Describes the 5 reasons why higher education's message does not reach the public, and offers a suggestion to ameliorate the situation: be as concerned with the form, method, and the sequence of the communications from the public relations office as with the content. (Author/PG)

Three types of materials are included in this presentation on educational communications public relations. An outline listing ideas and considerations designed as a discussion guide covers four major topics: (1) public relations; (2) general publicity and press releases; (3) specific publicity; and (4) additional aspects of public relations. The…

The author presents suggestions for publicizing physical education programs more effectively and for involving as many "publics" as possible in support of physical education. Methods discussed include: (1) the use of students as "salespeople" to other students, parents, and teachers; (2) publicizing through mass communications media, through…

A retired Lieutenant Colonel who advises radio, newspaper, and yearbook staffs at Las Cruces High School, New Mexico, reflects on the important role education serves in a community, and suggests schools should use public relations programs to better inform the community. (RB)

Presidential campaigns in the last decade have provided evidence of the rising influence of the mass media campaign and of campaign consultants. The media, through their power of access to the people, manipulate the public's recognition of a candidate by the amount of coverage given. Newspaper endorsements and the reporting of media-conducted…

Both general and miscellaneous policy statements from 47 public libraries of the Pacific Northwest Library Association have been compiled in this manual. Among topics covered by "general" policies are board of trustees, buildings, confidentiality of circulation records, displays, gifts, materials selection, personnel, public relations, and…

More than 150 public relations practitioners responded to a survey designed to identify and clarify factors associated with evaluative research in public relations. Responses indicated that (1) no more than half the practitioners formally evaluate their public relations activities on a regular basis; (2) the majority of evaluation is done…

The book is intended to aid the public information and advocacy efforts in such agencies as consumer organizations, independent living centers, rehabilitation facilities, and state vocational rehabilitation agencies. An introductory section reviews the language of disability, citing examples from the media in which disabled individuals are…

THIS REPORT OUTLINES SUGGESTIONS FOR CONDUCTING SCHOOL BOND CAMPAIGNS. ONE OF THE FIRST STEPS AN ADMINISTRATOR SHOULD TAKE IS TO EVALUATE THE FACTORS IMPORTANT TO THE SELLING OF BONDS--STIMULATE INTEREST IN INVESTMENT DEALERS THEREBY INCREASING COMPETITION FOR BONDS, PREPARE A COMPLETE ACCURATE PROSPECTUS, CIRCULATE THE PROSPECTUS AMONG BOND…

THE AUTHOR DEFINES PUBLIC RELATIONS AND DESCRIBES ITS RECIPROCAL VALUE TO THE COLLEGE AND ITS "PUBLICS." THE OFFICE OF PUBLIC RELATIONS, WHETHER STAFFED BY FACULTY AND ADMINISTRATIVE PERSONNEL OR BY OUTSIDE EXPERTS, MUST BE ABLE (1) ASSEMBLE ITS FACTS ON (A) THE COLLEGE GOALS, (B) AREAS OF PUBLIC IGNORANCE, (C) JUSTIFIED CRITICISM, AND (D)…

FROM A STUDY OF 99 JUNIOR COLLEGES, THE AUTHOR DESCRIBES FOUR MAJOR PROGRAM OBJECTIVES OF COMMUNITY SERVICES--(1) TO MAKE THE COLLEGE A CENTER OF COMMUNITY LIFE THROUGH USE OF ITS FACILITIES BY COMMUNITY GROUPS, (2) TO PROVIDE EDUCATIONAL SERVICES OF THE PROFESSIONAL STAFF TO ASSIST IN THE SOLUTION OF COMMUNITY PROBLEMS, (3) TO PROMOTE THE…