Reports the findings of a study of four newspaper markets which showed that age and income were significantly related to readership as well as to satisfaction with a newspaper. (Author/FL)

Shows that "The New York Times" devoted a significant portion of its television-related articles to personality features from 1949 to 1977 and that only recently has this trend showed signs of changing. (FL)

Reports that many daily newspapers are staffed with environmental reporters whose allegiance to environmental protection transcends obeisance to environmental organizations; who try to overcome barriers presented by reporting conventions, editors' constraints, and publishers' controls to keep environmental reporting alive; and who construct…

Reveals three core areas of "most desirable" communication behaviors that are important to broadcast journalism graduates entering the field: "personal character,""assertiveness," and "crusadingness." (FL)

A survey of 132 newspaper publishers revealed that only 15 percent had a full-time ombudsman on the staff but that there appeared to have been a broadening and strengthening of ombudsmen's responsibilities between 1967 and 1977. (GT)

Examines the structure of television pictures as based on the theory of field forces and suggests a series of hypotheses, experimental designs, and statistical treatments to be used in empirical investigations. Various theoretical concepts of composition (field forces) are discussed. (Author/JEG)

Cites the first comprehensive proposal for an institutional approach to modern media research in Germany. (MH)

Codes 1038 magazine advertisements spanning 1940 through 1950 for mode of address in the child's body, face, eyes, and other areas. Indicates, regarding mode of address, significant rotating image trends toward a more direct address in the eyes and face of the child in the postwar period--trends that were absent in prewar and war years. (PA)

Investigates the ideological presumption concerning media analysis (the claim that what really matters is the underlying sociopolitical relations of control and power). Explicates and critically assesses arguments provided by the writings of John Fiske and Michel Foucault, concluding that there is no good reason to believe that the news media are…

Examines the relationship between advertising copy readability and advertising effectiveness. Finds that recall is improved when the copy style is either fairly easy or fairly hard to read. Suggests the value of considering copy readability as a potential contributor, though a minor one, to the success of magazine advertising. (RS)

Explores whether different levels of a manager's ownership of a newspaper affects the manager's profit maximizing attitudes and behavior. Finds that owner-managers tend to place less emphasis on profits than non-owner-controlled newspapers, contrary to economic theory and empirical evidence from other industries. (RS)

Considers Canadian contributions to the philosophical basis of educational technology which have helped shape the model shifts now occurring in the field. Four individuals are highlighted: Harold Innis and his work on media; Marshall McLuhan, who built on Innis' work; Ursula Franklin and her philosophical analysis of technology; and Arthur Kroker.…

Examines the potential of the inoculation message strategy to deflect the persuasiveness of comparative advertisements. Indicates modest potential for inoculation, confirming that inoculation pretreatments confer resistance to a comparative ad's influence on consumer attitudes, especially on behalf of high-involving products. (SR)

Examines the discursive construction of audience identity at a public radio station in New Mexico by investigating listener letters printed in the radio station's newsletter. Shows how the letters frame the audience in particular ways. Discusses listener letters as an ongoing text, and spatial discourse as metacommunication. (SR)

A study reviewed coverage in 13 newspapers during 1989 of the issue of spraying the pesticide Alar on apples. Using VU/TEXT, a newspaper database, 297 articles in 13 newspapers that included the specified code words "Alar" with or without "apple" or "apples" were retrieved and analyzed using a 33-question coding…