Suggests that public relations programs be developed through the expansion, modification and unification of current speech communication coursework, and provides a curriculum for implementing such a program. (MH)

Reviews the types of programs that offer public relations courses and suggests that public relations practitioners be informed of the differences in depth and content of these programs. (KS)

Describes the beginning of an advertising program, begun in 1908 for the American Telephone and Telegraph Company, which continues uninterrupted to the present day. (MB)

Suggestions on how to improve first-contact recruitment mailings are provided: involve experts in planning, include cover letter, target messages, find a great writer for brochure and cover letters, keep it short, sell location, print brochure in colors, eliminate evidence of computer-generated messages, etc. (MLW)

Planning and management suggestions are offered to administrators developing gifted programs in rural settings. Emphasis on making effective use of limited time and personnel, creativity in financing and transportation, and dealing sensitively with community feelings. (Author/DB)

Examines how successful public relations practitioners are in dealing with pressure groups and the government. Compares their relationship with key publics and the relationship they enjoy with other, perhaps less threatening entities such as suppliers, the media, and stockholders. Compares relationships across types of organizations. (NKA)

Professional advocacy as a means to promote occupational therapy services is discussed. Sensory integration is the focus, but the process discussed is valuable for promoting any aspect of occupational therapy. Examples of providing occupational therapy to children in a public school setting illustrate the process. (Author/KM)

To benefit fully from the consultants and guest lecturers hired to conduct inservice training for teachers, the McDowell County schools (North Carolina) cultivate a "red carpet" treatment policy for such visitors. Success depends on good two-way communication, efficient hospitality arrangements, administrative presence at workshops, and an…

The author discusses planning a strategy to sell a news story to the media and taking action to place the story in the newpaper or the broadcast media. Emphasis is on writing news releases and conducting a media survey. (CH)

Discusses the use of in-house company newsletters as an effective means of marketing day care centers. Describes benefits to the company, planning of the article, ways to contact company newsletter editors, and provision of information for articles. (RJC)

Discusses the importance of educating library patrons about the library's finances and the impact of budget constraints and the escalating cost of serials on materials acquisition. Steps that can be taken in educating patrons by interpreting and publicizing financial information are suggested. (MES)

The challenge of turning someone's negative feelings into positive ones is discussed. Eight suggestions for addressing criticism are provided, with examples drawn from several colleges. (MLW)

With increased media scrutiny has come the need for better public relations in higher education. Some rules and practices for crisis communications are presented, including: make sure the staff speaks one language, review what can and cannot be said, help reporters out, treat reporters fairly, be accessible, etc. (MLW)

Provides specific information for vocational educators who wish to write feature articles highlighting their programs for the local print media. Topics covered include idea gathering, interviews, writing, manuscript preparation, and placement. (CH)

The author describes a student visitation and recruitment program, "Look into Vocational Education" (LIVE) sponsored annually by the Capital Area Vocational Center in Springfield, Illinois. During the three-day program, nearly 1,000 high school sophomores visit vocational programs and interact with teachers and current students. (CH)