Higher education institutions (HEIs) in Norway have been subjected to several reforms in recent decades. There are transformed relationships between institutions and their environment, and higher educations' third mission is emphasized. To improve our understanding of HEIs' third mission, this paper employs boundary object theory, enabling us to…

Purpose: The purpose of this paper is to investigate the use of meta-tags by the leading higher educational institutions (HEIs). It explores the various kinds of messages conveyed by HEIs in the meta-description tags of their website homepage. It further examines that whether the messages conveyed by HEIs are in accordance with the prospective…

Reviews of editorial practices and academic studies have shown that journalists often rely on organization websites--and online newsrooms in particular--to inform news stories. Yet, at a time when many academics are called upon as experts by the media, university newsrooms have been ignored. To fill this gap, this study assesses newsrooms of…

The concept of branding holds the key to achieving organizational goals by determining the needs and wants of target markets (Nicolescu, 2009). The brand of a community college is influenced by the interactions these individuals have on campus or in public with college administrators, faculty, and staff (Black, 2008). As a result it is imperative…

This paper examines the potential negative consequences of the internationalisation of American higher education from the perspective of positional competition theory. This analysis suggests that internationalisation efforts undertaken by colleges and universities contribute to positional competition between students vying for admission, between…

The social attractiveness and prestige of the teaching profession over the past twenty years have reached an extremely low level, despite the fact that the teaching profession is declared by the state as one of the most respected, honorable and responsible professions. The presented contradiction determined the purpose of the research: to develop…

This paper presents findings from an interpretative phenomenological analysis with 20 students from socio-economically disadvantaged backgrounds who were accepted onto a Foundation Year in Oxford University. It explores the factors that impacted on their decision to apply to a prestigious university and student's views on their transition to the…

Abstract The academic profession is internally divided as never before. This cross-national comparative analysis of stratification in Higher Education is based on a sample of European academic scientists (N = 8,466) from universities in 11 countries. The analysis identifies three types of stratification: academic performance stratification,…

Using a novel longitudinal methodological design, this is the first study to investigate how and to what extent UK higher education institutions (HEIs) use Chinese social media platforms to engage with users. The data was gathered from examining 163 UK HEIs' use of Weibo public accounts in 2012 and 2018 and WeChat in 2018, combined with student…

This study explores how organizational identity is linked with organizational behavior and change at U.S. colleges and universities. Using IPEDS data from 914 public and private not-for-profit four-year institutions, this study analyzes how institutions' identity claims through their self-identified comparison groups are associated with Carnegie…

The current study endeavours to find out whether there is a relationship between university academics' competence and their customer-based brand equity from the perspective of students. It also seeks to investigate the mechanism of the proposed relationship through trust, likability, and commitment. Data were collected from 384 postgraduate…

The growing competitive environment in which Higher Education Institutions (HEIs) are immersed has caused them to be constantly focused on implementing new strategies that allow them to consolidate student loyalty. Among the strategies are those related to the use of social media, virtual brand communities and Brand Fan Pages (BFPs). This research…

The Council for Advancement and Support of Education (CASE) and mStoner conducted a survey of how schools, colleges and universities use various digital tools and techniques in alumni relations, communications, fundraising, and marketing. The study focused on how higher ed is adopting various digital tools and integrating them into advancement…

Global university rankings and world-class universities have become buzzwords almost in every country. Both exercise positive and not-so-positive impact on higher education systems. Universities everywhere are trying hard to improve their status and global rankings. The article reviews some of the important issues related to these two strongly…

The issue of universities' reputations has been transformed by the development of international university rankings as well as by national publicly funded teaching-quality and research assessment exercises, and by independent discipline-based and institutional reviews and guides. Strictly speaking the attribution of reputational standing is not…