Discusses the subjective meaning of television news watching in terms of five factors: surveillance-reassurance, cognitive orientation, dissatisfactions, affective orientation, and diversion. (JMF)

Discusses the relative momentum of the presidential candidates in the 1976 election campaign and the treatment given this phenomenon by the television networks. (JMF)

Reports that an analysis of the responses of 35 journalists to 50 value items revealed two types of journalists: the inner-directed high professional and the other-directed low professional. Discusses attitudes and values of the two types. (GT)

Describes a series of studies conducted to determine what types of visuals are most effective in facilitating student achievement. This program of systematic evaluation analyzed an instructional unit on the heart on the basis of instructional effectiveness, economy, and simplicity of production. Conclusions and a list of studies are included. (RAO)

Briefly reviews research in production and audience variables in educational film and television and lists 45 accounts of such research. Citations are annotated and arranged in the following categories: production techniques, audience and environment variables, and future directions of research. (Author/JEG)

Reports and analyzes responses of 73 newspersons in London and abroad who gather and process foreign news for the London "Times" to a questionnaire seeking information about the news criteria that govern their news choices. (GT)

A study of a North Carolina newspaper indicates that newspapers using fully integrated electronic editing systems have fewer errors in spelling, punctuation, sentence construction, hyphenation, and typography than newspapers not using electronic editing. (GT)

Examines written, visual and sound messages directed toward children and suggests that there is a significant difference among various mediums capacity for stimulating creative thinking. (MH)

Newspapers devoted 8.8 percent of their space to coverage of social issues; most stories were written by staff members and oriented to issues rather than events. (KS)

Three presenters varying on two dimensions (young-mature, straight-hip) were used in a documentary on forest fires. The high school audience was tested for learning acquisition, as well as attitudes toward the presenter and the subject matter. (BD)

Finds that a scale to measure television viewers' risk of disinhibition cannot be developed because three antecedent issues need to be addressed: the need for a theoretical calculus for assembling contextual information into an overall assessment of risk; a broad conceptual definition of violence; and a conceptualization about the frequency of…

Presents a case study of the United Colors of Benetton advertising campaign as a conscious strategy to transform advertising into a broader category of communication. Argues that the campaign reflects the discomfort created by the postmodern dilemma of arbitrary meaning. Analyzes selected advertisements from the campaign. Recommends further study…

Finds that (1) each of three groups of variables (political, media schemas, and media use orientations) can predict the magnitude of third-person effects; (2) none individually has great predictive power; (3) the mechanisms by which different variables influence the magnitude of third-person effects vary; and (4) overall connections between…

Examines the work and the life of German public opinion expert Elisabeth Noelle-Neumann. Shows that the attitudes and analytic tools she forged during her youth and brought to bear in her work as a Nazi Collaborator and apologist shaped her later thinking, including her articulation of the "spiral of silence" model of mass communication…

Interviews official representatives of 58 nations to investigate their "inclination to control" the press. Finds the region most inclined to control the press is the Middle East, whereas regions least inclined are Western Europe and North America. (RS)