Noting recent efforts to introduce public relations courses into the MBA curriculum, this public relations counsel gives his perspective on the real-world demands of the job. Available from City News Publishing Co., Box 606, Southold, NY 11971; sc $1.25. (PD)

Analyzed six recent public relations textbooks for content on honesty. Concluded from this analysis that public relations students do not obtain an in-depth view of issues relating to honesty in communication. Available from Communication Research Associates, Inc., 7100 Baltimore Blvd., Suite 500, College Park, MD 20740; sc $7.85. (PD)

Discusses advisory committees and their role in promoting business education programs and providing relevant input to business education teachers. Describes the organization and effective use of advisory committees. (JOW)

Offers suggestions for an interdisciplinary approach to the promotion of business education courses and for the design of courses which will appeal to business and nonbusiness students. (JOW)

Business education teachers can enhance the image of their profession by becoming actively involved in creditable research projects. Research needs to be provided to business educators and those outside the field and must be reported in a scholarly way and in a variety of journals. (JOW)

Reviewing the major points at the two teacher union conventions in 1983, this article outlines how both unions are responding to recent criticism of public education. The unions are involved in new public outreach efforts, and the most debated issue at both conferences was merit pay. (MD)

Colleges and universities can successfully market their "product" by using their president as the top public relations figure. A survey of 38 colleges and universities reveals that calculating and taking advantage of the president's strengths is the secret of a successful program for media exposure. (MLW)

Without research, colleges are trying to communicate with and influence the behavior of an unknown audience. With research, one can predict which prospects have the highest probability of giving before soliciting them. Fund-raisers should never stop asking questions about their publics or being creative with ideas. (MSE)

Discusses the principal's role as coordinator of the school's public relations program. Touches on relationships principals should develop with individuals (teachers, parents, students, and the public) and organizations and outlines the uses of publications, announcement boards, public programs, news releases, letters, parent conferences, annual…

Fifty ways used to celebrate CASE's (Council for the Advancement and Support of Education) Mindpower Week are provided. Campus actions include sending out a news release about the Mindpower campaign, placing public service announcements in local media, and using the theme in alumni magazines. (MLW)

Presented is a day-by-day description of Catholic Schools Awareness Week as celebrated by St. Therese Academy in San Diego, California. Included are: staff appreciation day, parent recognition day, May crowning, student council election speeches, election of student officers, and student recognition day, plus other activities. (KC)

Ten music educators describe the special activities and events they developed for celebrating Music in Our Schools Week 1979. (SJL)

Includes generalizations and examples about making decisions that pertain to relations with the parent organization, other providers, and the larger society. Examines influences on priorities, authority and influence, centralization and decentralization, leadership roles, interagency relations, and the larger society. (CT)

Classroom simulation can prove effective in improving the overall quality of a public relations course for nonjournalism majors by helping to blend theory with practice and by creating student interest. (HOD)

Two new components of the Center for Community Education Facility Planning project are the provision of planning assistance to community groups and the development of a public relations campaign to reinforce cooperative planning efforts. (Author/MLF)