Investigates the relationship between candidate sex and the issues and image messages existing in the media during the 2000 Senatorial and Gubernatorial mixed-gender campaigns. Finds significant results concerning the types of issues discussed and the images portrayed when correlated to the gender of the candidate. Extends previous research by…

Investigates the media's potential to affect audiences' interpretations of news events. Compares perceptions of the causes of the 1996 presidential election outcome among listeners to Rush Limbaugh, listeners to other political talk radio, consumers of mainstream news media, and nonconsumers of news media. Finds Limbaugh listeners were more likely…

Presents preliminary findings from a needs assessment study of undergraduate communication and media training in Singapore. Content analyzes 372 relevant employment ads for 1998 and 1999. Finds nearly 60% were for marketing research, public opinion polling or other kinds of applied research. Suggests an exploding demand for graduates with…

Argues that the information-processing paradigm can both revitalize so-called strong-effects theories in mass media research and make them more inclusive. Discusses how the four previous studies in this issue show the use of simple solutions to problems that have plagued mass-media-effects research and call out for further inclusion of discussions…

A pilot study asked 94 students enrolled in introductory newswriting classes at three separate universities to evaluate 18 news stories. About half the stories concerned topics that proponents of multiculturalism have suggested would receive more emphasis if newspapers employed more women and minorities: topics such as breast cancer, divorce,…

A study explored the research agenda of "Public Relations Review," the oldest scholarly journal in the public relations field. To provide a descriptive and inferential analysis of the content of the journal from 1985 to 1994, four volumes were selected at random (1985, 1987, 1991, and 1993) and all the articles in them were analyzed.…

This special report discusses journalism in Germany, focusing especially on the training of journalists. The report is presented under the following headings: In retrospect (a brief description of journalism in the former East Germany); The media range in the Federal Republic of Germany; Journalist--a dream profession?; Freedom of the press and…

The Advertising section of this collection of conference presentations contains the following 12 papers: "How Leading Advertising Agencies Perceive and Use Barter Syndication: A Pilot Study" (Sylvia M. Chan-Olmsted); "Three Giants--Leo Burnett, David Ogilvy, William Bernbach: An Exploration of the Impact of the Founders' Written…

Based on searches of over 200 periodicals, this annotated bibliography of books and journal articles presents material related to the knowledge and practice of public relations published in 1992. The annotated bibliography is subdivided into more than 30 different categories ranging from business ethics to writing techniques. The largest…

Noting that scholars are beginning to take the relation between media corporations and other commercial corporations as seriously as they have traditionally taken the relation between the state and the press, this paper focuses on the public's belief that media are largely apolitically and value neutral. The paper argues, however, that the media…

A study examined the situation of the public relations profession in Spain from the point of view of public relations agencies or consultancies, and of individuals in public relations. Forty-four individuals (of a target population of 100) and 26 public relations agencies or firms (of a target population of 40) responded to questionnaires and…

The mainstream press and politicians have highlighted the application of new communication technologies in educational domains for years. Although a myriad of literature has examined the philosophical or practical concerns behind the creation of such civic improvement programs as the "electronic town meeting" or the "televote,"…

This thesis presents the history of "Southern Magazine," the only widely circulated general interest magazine in the South, published from 1986-1989, after which, experiencing money problems, the magazine was bought out by a competitor and ceased publication. The seven chapters of the thesis are as follows: (1) Introduction; (2) Climate…

This edition of the Public Relations Bibliography includes titles, citations, and annotations of literature with 1988 and 1989 publication dates classified under 26 different topics from business responsibility through writing. Selection of the approximately 600 journal articles and books included in the bibliography was guided by a broad…

Interest in early means of communication and in the uses and kinds of media that existed in ancient cultures is starting to grow among communication scholars. Conversation analysis of these cultures is obviously impossible, so that the emphasis must rest with material cultural artifacts. Many ancient cultures used non-verbal codes for dyadic…