An alumni periodical is seen as a house organ that should represent its school to the public. The most important priority should be in finding a first-rate editor. Six key aspects of a periodical are good writing and illustration, honesty, clear organization and design, content, freshness, and style. (MLW)

An effective alumni relations program provides the base on which an overall program of institutional advancement can be planned and implemented. The alumni director and staff are essential to such a program, and the prudent college president will use the alumni board as a forum for advancing programs that benefit the entire institution. (MSE)

Describes four successful public library programs for families and gives suggestions for planning programs and measuring their success. (LLS)

Personality in planning, promoting, and executing a special event may be as important as the event itself. Events should be planned that deserve media coverage, and then skills should be used to obtain coverage. (MSE)

Points out that people do not know very much about vocational education and, therefore, have an erroneous understanding of it. It is up to the poeple in vocational education to promote it by extolling its benefits and importance and correcting the myths that prevail. (JOW)

With the help of new marketing techniques, it is suggested that, admissions officers can better shape their applicant pool and influence who applies to their institutions. Ways to effectively campaign for more and better candidates are offered. A study of mailings based on a Student Search Service survey is described. (Author/MLW)

Examines career opportunities in writing-related jobs in business and industry for English majors. (HOD)

Presents ratings of the skills building principals feel they should possess for their role in a public relations program and of the location where the necessary skills should be acquired. Principals seem to believe that the most important skills should be learned on the job. (IRT)

Provides abstracts and citations to documents from the ERIC junior colleges collection dealing with marketing strategies and recruitment efforts. (AYC)

Suggestions for making the best use of the electronic media (local radio and television) are offered to college and university public relations and information specialists. (JMF)

Considers some building-level public relations ideas that work with various publics--students, staff, parents, general taxpayers, and others. Presents 20 ideas, already proven useful and representing a variety of starting points, from which people can shape their own programs to suit their personal needs. (Author/RK)

Includes 50 cost-effective ideas for promoting camp in the areas of recruiting new campers, encouraging returning campers, advertising strategies, printing brochures and other written materials, using photographs, targeting groups for camp facility rental, and effectively using the media. (LP)

A panel of 29 extension faculty/staff members who work well with the media were interviewed to identify ways to improve their media relations. Reasons for working with the media, ways to develop relationships with media representatives, and suggestions for creating a more favorable climate for media relations in universities were noted. (JOW)

Discusses origin of the public's perception of the failure of urban education, the media's role in perpetuating that perception, and some ways urban school districts can change that perception. (PKP)

Describes how a public relations sequence at the University of Georgia in Athens "adopted" the offices of development for the University and its own college as the "clients" for students enrolled in a Public Relations Campaigns course. Discusses how students conducted research among donors and nondonors. Suggests a variety of…