From 1969 to 1993 the definition of program length commercials has not been consistent. The FCC's first involvement with program length commercials was in 1969 when "Hot Wheels," a cartoon based on Mattel Corporation's Hot Wheels cars, was alleged to be nothing more than a 30 minute commercial. The FCC made no formal ruling but did…

Approximately 500 people participated in a study that examined the relationship between generalized uses-and-gratifications statements and specific magazine reading behaviors. The subjects responded to a telephone survey that elicited information concerning demographics, media usage, and reactions to 14 uses-and-gratifications statements that had…

Hypothesizing that the way in which the media present information influence their audiences' reaction to it, a study examined 158 economy-related news stories broadcast between September 15 and October 31, 1980, by the three major television networks: ABC, NBC, and CBS. Analysis was guided by three questions: To what degree was economic…

In an examination of the way people store and retrieve information from advertising, this paper draws a distinction between "semantic" memory, which stores general knowledge about the world, and "episodic" memory, which stores information about specific events. It then argues that episodic memory plays a more significant role…

Author focuses on the information processing approach to interaction studies and particularly on the process, the events that occur before, during and after a learning task. (Author/HB)

Concludes that competition from television is not a major factor in determining success or failure of daily newspapers. (RB)

Suggests that the frequency of newspaper political advertisements could be used as an index of voter stimulation at election time. (RB)

Compares the newspaper coverage of Robert La Follette during the 1924 Presidential campaign with that of George McGovern in 1972, finding numerous parallels in the press's response. (RB)

Proposes the use of cable TV public-access channels for internal communication among community organizations. (MH)

Two computerized searching techniques each prove to be about 80 percent accurate, thus offering better assistance to reporters searching for background information in newspaper morgues than are currently available. (RB)